# Infectious Wrapping Paper Wrapping Paper by WCRS Helps the Homeless By James Robinson | Published 2013-12-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/wrapping-paper-charity References: [wrapupproject](http://wrapupproject.co.uk) This time of year is a great opportunity to think about those who are little less fortunate than yourself, that's why we were chuffed as nuts to see the first ever 'infectious' wrapping paper created. Designed to look like snowflakes, the wrapping papers recreates viruses which pose serious threats to homeless people. The inventive idea is the work of [creative agency](https://www.trendhunter.com/trends/urban-eat-and-teenage-cancer-trust) WCRS (based in London) who have teamed up with the charity St Mungo's. The charity, which helps homeless people build new lives will relieve all the proceeds from this one-of-a-kind wrapping paper. Christine Mortensen, from St Mungo's fundraising team, said of the project: "We are very grateful to WCRS for donating such an innovative, creative idea to help support our work." The paper is printed on 100% recycled stock and is available from wrapupproject.co.uk ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Charitable Wrapping Paper:** Using wrapping paper to raise funds for charities is a disruptive innovation opportunity for manufacturers and retailers. - **Awareness-creating Wrapping Paper:** Creating unique & memorable designs on wrapping paper that draw attention to causes is a disruptive innovation opportunity for marketing agencies. - **Infectiousness as Marketing Tool:** Using the concept of viral infections to create a marketing campaign is a disruptive innovation opportunity for creative agencies. ### Where This Applies - **Charitable Organizations:** Collaborating with businesses to create and market unique products that raise funds for charitable causes is a disruptive innovation opportunity for non-profit organizations. - **Printing and Packaging:** Developing printing processes and materials that enable unique and creative wrapping paper designs is a disruptive innovation opportunity for printing and packaging companies. - **Advertising and Marketing:** Using creative and disruptive concepts to increase brand awareness and engagement is a disruptive innovation opportunity for advertising and marketing agencies. ## Related on Trend Hunter - [Parks-Themed Wrapping Paper](https://www.trendhunter.com/trends/parks-project-wrapping-paper.md) - [Eco-Friendly Wrapping Papers](https://www.trendhunter.com/trends/dissolvable-gift-wrap.md) - [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md) - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Water Brand Wrapping Paper](https://www.trendhunter.com/trends/liquid-death-wrapping-paper.md) - [Charitable Christmas Crackers](https://www.trendhunter.com/trends/crackers-cracking-hunger.md) - [Charitable Christmas Decoration](https://www.trendhunter.com/trends/charitable-christmas-decoration.md) - [AI-Powered Gift-Wrapping Tools](https://www.trendhunter.com/trends/the-food-group.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md)