# Unshelled Cashew Snacks KARMA'S 'Wrapped Cashews' Can Be Eaten with Their Original Shell By Laura McQuarrie | Published 2016-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wrapped-cashews References: [trndmonitor](https://trndmonitor.com/industry-news-karmas-nexty-nomination-has-everyone-going-nuts/) In addition to selling its own Raw and Roasted cashews, [KARMA](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water) is now introducing Wrapped Cashews, which are made with a proprietary processing technique that makes the outer shell edible. Because these dry-roasted [cashew snacks](https://www.trendhunter.com/trends/repurpose-global) remain in their natural skin, they are extra crunchy, flavorful and offer more fiber and antioxidants than skinless cashews and other nuts are able to. As far as flavor, only a small amount of sea salt is added to the air-roasted nuts to enhance the overall taste. Since peanuts, [pistachios](https://www.trendhunter.com/trends/wonderful-pistachios-snacks) and a number of other nuts must be cracked open before eating, these Wrapped Cashews could open up more new product possibilities. These innovative Wrapped Cashews from KARMA have been named a top-three finalist in the snack and convenience category at the NEXTY Awards. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 50% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Edible Shell Snacks:** The introduction of Wrapped Cashews opens up opportunities for other nuts and snacks with edible shells. - **Crunchy-fiber Snacks:** The use of natural skin in Wrapped Cashews presents an opportunity for creating more crunchy snacks with higher fiber content. - **Air-roasted Nut Innovation:** The proprietary processing technique used in Wrapped Cashews offers potential for developing new flavors and textures in air-roasted nuts. ### Industries Being Reshaped - **Snack Food:** The Wrapped Cashews innovation could disrupt the snack food industry by introducing new types of crunchy and fiber-rich snacks. - **Nut Processing:** The development of edible shell snacks creates opportunities for nut processing companies to explore new product lines. - **Convenience Stores:** Convenience store industry players can consider adding Wrapped Cashews and similar snacks to cater to the demand for innovative, healthy snack options. ## Related on Trend Hunter - [Flavor-Blasted Cashew Snacks](https://www.trendhunter.com/trends/kp-signature.md) - [Flavor-Forward Cashew Snacks](https://www.trendhunter.com/trends/cashew-nut-snacks.md) - [Gently Dehydrated Nut Snacks](https://www.trendhunter.com/trends/rich-nuts.md) - [Meta Cashew Snacks](https://www.trendhunter.com/trends/cashew-butter-cashews.md) - [Skinless Gourmet Nut Snacks](https://www.trendhunter.com/trends/tuffnut.md) - [Classically Seasoned Pistachio Snacks](https://www.trendhunter.com/trends/wonderful-pistachios-no-shells-sea-salt-pepper.md) - [Nutrient-Dense Nut Snacks](https://www.trendhunter.com/trends/unbound-snacks-walnuts.md) - [Versatile Customization Pistachio Snacks](https://www.trendhunter.com/trends/wonderful-pistachios-no-shells-unsalted.md) - [Brunch-Inspired Cashews](https://www.trendhunter.com/trends/bloody-mary-cashews.md)