# Reusable Lunch Wrappers The Wrap n Mat is a Lightweight Food Container Option By Summer Luu | Published 2011-03-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wrap-n-mat References: [coolshityoucanbuy](http://www.coolshityoucanbuy.com/2011/02/wrap-n-mat.html) & [amazon](http://www.amazon.com/?tag=trenhunt0f-20) Stop paper-bagging your lunch with the Wrap n Mat, a good-looking [reusable sandwich wrapper](https://www.trendhunter.com/trends/seal-n-flip-packaging). The gingham print on the wrapper in the classic red-and-white colors reminds me of picnics in the park. It's cute and can wrap any food you'd like without having to constantly [waste paper, plastic or bags](https://www.trendhunter.com/trends/fully-recyclable-paper-wrapper). No matter how messy the wrapper gets, you can machine-wash it clean. It closes and seals tight with a [Velcro](https://www.trendhunter.com/trends/plastic-pallet-boxes) closure and has a food-safe inner lining. I love this lightweight option of toting around lunch; containers can be bulky and heavy, so the Wrap n Mat also saves space. I'd also much rather throw the mat into a washing machine than clean plastic containers every day. What a perfect reusable solution. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Reusable Lunch Packaging:** The Wrap n Mat is a disruptive innovation opportunity for companies to explore producing and marketing reusable food packaging alternatives that will minimize paper and plastic wastage. - **Eco-friendly Consumer Goods:** The trend for goods such as Wrap n Mat is expected to rise as consumers trend toward more sustainable and environmentally friendly options; disruption innovation opportunities would be in developing consumer goods that are functional, easy to clean and can be reused numerous times. - **Hygienic Food Wrapping:** Wrap n Mat is a disruptive innovation opportunity in the food industry as it provides hygienic and food-safe packaging that is easy to clean and reusable. ### Who This Affects Most - **Food Packaging Industry:** Businesses in the food packaging industry can capitalize on the trend towards more sustainable and eco-friendly options, such as Wrap n Mat, by developing products that meet this consumer preference for reusable and convenient options. - **Kitchen Appliance Industry:** Companies in the kitchen appliance industry can capitalize on Wrap n Mat's popularity because the reusable, easy-to-clean packaging might necessitate consumers updating their lunch boxes and carrying devices to fit the needs of the new packaging options. - **Household Cleaning Industry:** Wrap n Mat offers a disruptive innovation opportunity in the household cleaning industry for manufacturers that can develop cleaning agents that effectively remove messes on reusable food packaging without damaging the packaging material. ## Related on Trend Hunter - [Convenience-Focused Lunch Boxes](https://www.trendhunter.com/trends/lunch-bundle.md) - [Eco-Friendly Insulated Lunch Bags](https://www.trendhunter.com/trends/insulated-lunch-bag.md) - [Edible Wrapper Snack Bars](https://www.trendhunter.com/trends/one-good-thing-bars.md) - [Reusable Malleable Food Containers](https://www.trendhunter.com/trends/reusable-seal-tray.md) - [Reusable Storage Bags](https://www.trendhunter.com/trends/reusable-storage-bag.md) - [Eco-Friendly Kids Lunchware](https://www.trendhunter.com/trends/duck-duck-books.md) - [Reusable Produce Seals](https://www.trendhunter.com/trends/food-huggers-1.md) - [Leak-Proof Food Storage](https://www.trendhunter.com/trends/bentgo.md) - [Fiber-Based Sandwich Packaging](https://www.trendhunter.com/trends/map-rap-sandwich-wedge.md)