# Dual-Purpose Publications The Wrap Magazine Doubles as Wrapping Paper By Meghan Young | Published 2011-08-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wrap-magazine References: [neatorama](http://www.neatorama.com/2011/07/31/wrap-magazine-converts-to-wrapping-paper-when-youre-done-with-it/) & [thewrappaper](http://www.thewrappaper.com/) The Wrap magazine has provided a true incentive to get people to actually want to buy it. Instead of simply being a typical magazine that is pretty much useless once it has been read through, cover to cover, this publication serves another purpose other than being a collector's item for some. The Wrap magazine doubles as wrapping paper that many of us still use despite wanting to be more [eco-friendly](https://www.trendhunter.com/trends/amazon-packaging) or simply being lazy. Run by Chris and Polly, and edited by Harry, the Wrap magazine features articles as well as artwork from talented up-and-coming and established artists from all over the world. These artworks are printed on a large scale so that every sheet can be reused as wrapping paper. The magazine itself has no staples or stitching, so that the paper isn't marred in anyway. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Opportunity for businesses to explore innovative ways to incorporate reusable or eco-friendly materials into packaging designs. - **Multi-purpose Products:** Potential for companies to create products that serve multiple functions, adding value and appeal to consumers. - **Art-inspired Publications:** Possibility for publishers to collaborate with artists to create unique, collectible magazines that can be repurposed after reading. ### Industries Being Reshaped - **Print Media:** Chance for print media companies to differentiate themselves by offering dual-purpose publications that provide additional utility and value to readers. - **Eco-friendly Packaging:** Opportunity for packaging companies to develop sustainable packaging solutions using reusable materials. - **Art and Design:** Potential for art and design industries to collaborate with publishers to create visually stunning magazines that can be repurposed as art or wrapping paper. ## Related on Trend Hunter - [Water-Soluble Wrapping Paper](https://www.trendhunter.com/trends/birthday-gift-wrap.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Edible Wrapper Snack Bars](https://www.trendhunter.com/trends/one-good-thing-bars.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md) - [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md) - [Sustainable Biomaterial Gift Wraps](https://www.trendhunter.com/trends/biomaterilal-gift-wrap.md)