# Google Wrap Dresses The Ooogle Sari By Pearl | Published 2008-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wrap-around-google-ooogle-sari References: [tnerd](http://tnerd.com/2008/01/22/satya-paul-saree-google-sari-fashion-show/) & [satyapaul](http://satyapaul.com/) Slowly but surely, [Google](https://www.trendhunter.com/trends/multisearch-feature) has become so much a part of our lives that we often find we are "wrapped" up with their services. So why not a Google wrap like this sari or saree? This one has the familiar pattern of the Google search results. It was created by India-based [fashion designer](https://www.trendhunter.com/trends/sandy-liang-and-android), Satya Paul. He called it the **Ooogle sari** to get around the trademark issue, but we all know what it represents. The sari made it down the runway and [one blogger reported](http://ourdelhistruggle.wordpress.com/2008/06/30/the-google-sari)seeing it in a mall in the upscale tech hub south of Delhi. If you look carefully at the mall picture, the designer's name visible. Clever marketing idea! ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 38% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Google Wrap Dresses:** Disruptive innovation opportunity: Designing and producing clothing items inspired by popular online platforms can cater to the growing demand for fashion that reflects digital culture. - **OOOGLE Sari:** Disruptive innovation opportunity: Creating unique and trademark-friendly variations of popular brands can open new avenues for creativity and consumer interest in fashion. - **Tech-inspired Fashion:** Disruptive innovation opportunity: Exploring the intersection of fashion and technology to create innovative designs that appeal to the tech-savvy generation and push traditional boundaries. ### Where This Applies - **Fashion Design:** Disruptive innovation opportunity: Incorporating elements from the digital world into fashion designs can capture the attention of tech-savvy consumers and differentiate brands in a crowded market. - **Online Retail:** Disruptive innovation opportunity: Leveraging the popularity of online platforms like Google to create exclusive fashion collaborations can attract a wider customer base and drive sales in the e-commerce sector. - **Digital Marketing:** Disruptive innovation opportunity: Using unique and attention-grabbing marketing strategies, such as designing clothing inspired by popular online platforms, can generate buzz and increase brand visibility in the digital marketing industry. ## Related on Trend Hunter - [Towel-Resembling Luxe Skirts](https://www.trendhunter.com/trends/towel-skirt.md) - [Multi-Search Engine Expansions](https://www.trendhunter.com/trends/multisearch-feature.md) - [AR-Enabled Google Tools](https://www.trendhunter.com/trends/google-7.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Branded Tech Ecosystem Trackers](https://www.trendhunter.com/trends/google-g-spot-tracker.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Virtual Outfit Try-On Apps](https://www.trendhunter.com/trends/doppl-app.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Transformative AI Shopping Experiences](https://www.trendhunter.com/trends/omoda-and-google-cloud.md)