# Cartoon-Themed Denim Lines Wrangler Partners With Rick and Morty on New Clothing Collection By Niko Pajkovic | Published 2021-10-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wrangler References: [businesswire](https://www.businesswire.com/news/home/20211026005187/en/Wrangler®-Teams-Up-with-Adult-Swim’s-Popular-Adult-Animation-Series-Rick-and-Morty-for-a-Second-Collection) & [wrangler](https://www.wrangler.com/) American denim brand [Wrangler](https://www.trendhunter.com/trends/wrangler-x-happy-socks) has teamed up with [Adult Swim's](https://www.trendhunter.com/trends/multiverse-collection) popular cartoon series 'Rick and Morty' to launch the Wrangler x Rick and Morty Collection. The new clothing collection will include several items with designs inspired by the show. The full collection includes four new garments: a denim jacket with custom artwork, a 100% cotton french terry pullover hoodie, and two different 100% cotton crew neck sweaters. Each piece features its own unique Rick and Morty graphic. The new line is being released as part of [Adult Sim's](https://www.trendhunter.com/trends/trolli-sour-brite-crawlers) 75th-anniversary celebration, which will also be commemorated with a streaming event on November 12-13 on the company's Youtube channel. “As an iconic heritage brand, Wrangler has a strong history in pop culture, and we love to embrace opportunities to reach new fans," said Holly Wheeler, vice president of global brand marketing at Wrangler. Image Credit: Wrangler ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 10% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Cartoon-inspired Clothing:** Opportunity for fashion brands to collaborate with popular cartoon franchises for unique apparel collections. - **Pop Culture Merchandise:** Growing trend of consumer demand for merchandise related to popular TV shows, movies, and brands. - **Limited Edition Collections:** Brands can create a sense of urgency and exclusivity by releasing limited edition collections with unique designs and collaborations. ### Sectors Adopting This - **Fashion:** Fashion brands can partner with popular TV shows and movies to create unique collaborations and expand their customer base. - **Entertainment:** TV shows and movie franchises can expand their brand reach and appeal to fans by collaborating with fashion brands on limited edition merchandise. - **Streaming Services:** Streaming services can leverage the popularity of their content to partner with fashion brands and release exclusive merchandise collections, generating additional revenue streams. ## Related on Trend Hunter - [Post-Apocalyptic Denim Collabs](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Toy-Inspired Sportscar Apparel](https://www.trendhunter.com/trends/wrangler-x-hot-wheels.md) - [Co-Branded Sour Gummies](https://www.trendhunter.com/trends/rick-and-morty-trolli-sour-brite-crawlers.md) - [Bourbon-Inspired Capsule Collections](https://www.trendhunter.com/trends/wrangler-buffalo.md) - [Nostalgic Denim Collections](https://www.trendhunter.com/trends/levis-and-pixar.md) - [Sci-Fi Cartoon Cosmetics](https://www.trendhunter.com/trends/rick-and-morty-x-sheglam.md) - [Rapper-Starring Anime Apparel](https://www.trendhunter.com/trends/crunchyroll-2.md) - [Anime Merch-Inspired Apparel](https://www.trendhunter.com/trends/levis-4.md)