# Post-Apocalyptic Denim Collabs The Wrangler x The Last of Us Features Durable Americana Styles By Laura McQuarrie | Published 2025-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wrangler-x-the-last-of-us References: [businesswire](https://www.businesswire.com/news/home/20250410492527/en/Wrangler-X-HBO-Original-The-Last-of-Us-A-Collaboration-Built-to-Endure) & [Wrangler](http://www.Wrangler.com)  A new season of The Last of Us, the hit post-apocalyptic drama [HBO](https://www.trendhunter.com/trends/the-last-of-us-x-alice-mushroom) series, is dropping soon and the Wrangler x The Last of Us collection is one official collab that's spreading the word. This collaboration from the [iconic denim brand](https://www.trendhunter.com/trends/nhoolywood-compile-x-big-mac-x-wrangler) and [Sony Pictures Consumer Products](https://www.trendhunter.com/trends/hmv-oxford-street-and-sony-pictures) pays tribute to Jackson, Wyoming, where characters Joel and Ellie will start their journey in Season 2. The collection includes three pre-distressed denim pieces paying homage to the strength and authenticity of Wrangler, and reference rugged Americana style: a cowboy cut denim jacket, a cowboy cut denim shirt, and the original 13MWZ Cowboy Cut Denim Jean. Fans will appreciate additional design details like the Cordyceps camouflage set, which offers a nod to the devastating role a fictional mutated strain of the fungus plays in the universe. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 42% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Post-apocalyptic Fashion:** Demand for fashion inspired by dystopian themes is growing, as brands like Wrangler collaborate with media franchises to create unique, story-driven apparel. - **Crossover Collaborations:** Collaborations between iconic clothing brands and popular media franchises provide fresh marketing avenues and unique product offerings. - **Americana Revival:** There's a resurgence in the popularity of Americana style, with heritage denim brands drawing on classic designs to evoke nostalgia and rugged authenticity. ### Sectors Adopting This - **Fashion Industry:** The fashion industry is increasingly embracing narrative-driven collections that merge storytelling and traditional craftsmanship to appeal to fans of popular media. - **Entertainment Licensing:** Entertainment companies are capitalizing on licensing agreements by integrating beloved story elements into consumer products, driving brand engagement. - **Textile Manufacturing:** Advancements in textile manufacturing enable the production of high-quality, pre-distressed garments that meet the demand for rugged, vintage-inspired styles. ## Related on Trend Hunter - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Bourbon-Inspired Capsule Collections](https://www.trendhunter.com/trends/wrangler-buffalo.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Western-Inspired Footwear Collaborations](https://www.trendhunter.com/trends/westerninspired-footwear.md) - [Western Denim Capsules](https://www.trendhunter.com/trends/bode-x-levis.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md)