# Animalistic Powder The Wrangler 'We are Animals' 2010 Ad is Powerful By Meghan Young | Published 2010-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wrangler-we-are-animals References: [whitezine](http://www.whitezine.com/en/photography/wrangler-we-are-animals-2010.html) & [wrangler](http://www.wrangler.com/WRG_WESTERN_STORE_US/index.html) While [Diesel](https://www.trendhunter.com/trends/diesel-3) wants us to ‘Be Stupid,’ the [Wrangler](https://www.trendhunter.com/trends/wrangler-x-hot-wheels) ‘We Are Animals’ campaign wants us to embrace the beast within. I don’t see a bright future for out 2010 selves, do you? Created by French advertising agency Fred and Farid, the Wrangler ‘We Are Animals’ 2010 campaign is very eye-catching, I have to give it to them. Employing graphic colors seen in the ad sphere of late, although using different materials such as liquid, these four images are pretty powerful. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 52% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Embracing Animalistic Nature:** Opportunities to develop innovative marketing campaigns that encourage consumers to embrace their inner 'beasts'. - **Non-traditional Ad Materials:** Opportunities for brands to experiment with unconventional mediums for advertising, such as liquid. - **Bold & Graphic Ad Design:** Opportunities for artists and graphic designers to create bold and powerful ad campaigns with bright colors and striking images. ### Sectors Adopting This - **Fashion & Apparel:** Brands in the fashion and apparel industry can use animalistic imagery to market their products and appeal to consumers' desire for self-expression. - **Advertising & Marketing:** Agencies in the advertising and marketing industries can offer innovative solutions that use non-traditional materials and bold design to catch consumers' attention. - **Art & Design:** Opportunities for artists and designers to collaborate with brands and create powerful ad campaigns that make use of bold, graphic design and unusual materials. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Bold-Colored Tequila Campaigns](https://www.trendhunter.com/trends/undomesticate-campaign.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Status Quo Defying Campaigns](https://www.trendhunter.com/trends/made-to-be-still.md)