# Dasiy Duke Campaigns The Wrangler Summer 2011 Ads Feature Bum-Loving Photography By Allison Love | Published 2010-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wrangler-summer-2011 References: [lifelounge](http://www.lifelounge.com/fashion/news/sheesh_hot-summer-2011-with-wrangler-.aspx) & [wrangler](http://www.wrangler.com/WRG_WESTERN_STORE_US/index.html) The beloved jean company [Wrangler's](https://www.trendhunter.com/trends/wrangler-x-happy-socks) campaign for summer 2011 is hot! The campaign features lovely models with booty-licious behinds wearing [jean shorts and denim pants](https://www.trendhunter.com/trends/sydney-sweeney-1) with pride. Personally, I think this is a great way to lure in anyone into buying Wrangler jeans; they certainly look fabulous on these girls. The daisy duke look worked for Jessica Simpson's career, so why not revive Wrangler by featuring some drool-worthy tushies. Sex certainly does sell, so we'll have to wait and see how the [Wrangler summer 2011](https://www.trendhunter.com/trends/wrangler-x-camphorwood) line does next year! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Booty-licious Fashion:** Disruptive innovation opportunity: Create clothing and fashion campaigns that emphasize and celebrate diverse body types. - **Sex Sells Marketing:** Disruptive innovation opportunity: Utilize provocative and attention-grabbing marketing strategies to attract attention and increase sales. - **Reviving Retro Styles:** Disruptive innovation opportunity: Bring back nostalgic fashion trends and styles to appeal to consumers looking for a sense of nostalgia. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Develop clothing lines and marketing campaigns that prioritize body positivity and inclusivity. - **Marketing and Advertising:** Disruptive innovation opportunity: Explore unconventional and controversial marketing techniques to stand out in a crowded marketplace. - **Retail:** Disruptive innovation opportunity: Create experiential and nostalgia-driven shopping environments to attract customers and differentiate from online shopping. ## Related on Trend Hunter - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Bourbon-Inspired Capsule Collections](https://www.trendhunter.com/trends/wrangler-buffalo.md) - [Country Star-Collab Glamorous Denim](https://www.trendhunter.com/trends/joleans.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Singer-Joined Y2K Flare Denim](https://www.trendhunter.com/trends/ultra-low-rise-flare.md) - [Post-Apocalyptic Denim Collabs](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us.md)