# Rugged Off-Road SUVs The new Jeep Wrangler Rubicon is Designed For Off-Road Use By Rahul Kalvapalle | Published 2016-04-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/wrangler-rubicon References: [gizmag](http://www.gizmag.com/review-2016-jeep-wrangler-rubicon/42569/) & [jeep](http://www.jeep.com/en/wrangler/?sid=1037056&KWNM=2016%20jeep%20wrangler&KWID=43700008516148597&TR=1&channel=paidsearch&gclid=CNHt_7246ssCFQgaaQodj0IOCg&gclsrc=aw.ds) The brand new version of the [Jeep](https://www.trendhunter.com/trends/jeep-wrangler-magneto-20) [Wrangler Rubicon](https://www.trendhunter.com/trends/merrell-moab-3-mid-x-jeep) is a top-notch and [hyper-rugged SUV](https://www.trendhunter.com/trends/2026-land-rover-defender) that feels at home splashing through muddy ditches and ripping up trenches rather than smoothly gliding over well-manicured suburban cul-de-sacs. This is a vehicle that is equipped with heavy-duty alloy wheels, large 32-inch tires and a variety of trail-focused equipment such as front and rear differentials and a disconnected front sway bar that increases the vehicle's reach. In terms of performance, this vehicle is powered by a 3.6-liter V6 engine that powers the vehicle to the tune of 285 horsepower, with a healthy 260 pound-feet of torque in tow. Ultimately, the 2016 Jeep Wrangler Rubicon is a true outdoorsy vehicle that embraces the rugged, the dirty and the slippery, making it perfect for people looking for an off-road vehicle. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 71% | Activity: 30% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Rugged Off-road Suvs:** The new Jeep Wrangler Rubicon is a top-notch and hyper-rugged SUV designed for off-road use. - **Trail-focused Equipment:** The Jeep Wrangler Rubicon features front and rear differentials and a disconnected front sway bar, presenting opportunities for companies specializing in off-road accessories and modifications. - **Powerful Performance:** The 3.6-liter V6 engine of the Jeep Wrangler Rubicon provides 285 horsepower and 260 pound-feet of torque, opening doors for innovation in engine technology and performance enhancements. ### Where This Applies - **Automotive:** Automotive manufacturers can explore ways to incorporate trail-focused features and rugged design in their off-road SUV offerings. - **Off-road Accessories:** Companies specializing in off-road accessories and modifications can capitalize on the demand for trail-focused equipment in rugged off-road SUVs like the Jeep Wrangler Rubicon. - **Engine Technology:** Innovative companies in engine technology can develop more powerful and efficient engines to meet the performance demands of rugged off-road SUVs like the Jeep Wrangler Rubicon. ## Related on Trend Hunter - [High-Power Off-Road SUV Concepts](https://www.trendhunter.com/trends/jeep-wrangler-magneto-20.md) - [Electric Off-Road SUV Models](https://www.trendhunter.com/trends/2026-jeep-recon-suv.md) - [Militant Off-Road SUV Models](https://www.trendhunter.com/trends/hennessey-jeep-gladiator-warhawk.md) - [Hardcore Off-Road SUVs](https://www.trendhunter.com/trends/bronco-raptor.md) - [Heritage-Preserving Off-Road Vehicles](https://www.trendhunter.com/trends/the-next-wrangler.md) - [Adventure-Ready Backroad SUVs](https://www.trendhunter.com/trends/2025-jeep-wrangler-4xe-backcountry.md) - [Off-Road Luxury SUVs](https://www.trendhunter.com/trends/gx550-overtrail.md) - [Rugged Limited-Edition Pickup Trucks](https://www.trendhunter.com/trends/ecodiesel-gladiator.md) - [Special Edition Off-Road SUVs](https://www.trendhunter.com/trends/jeep-concepts.md)