# Muddy Shockvertising Wrangler Red Confuses Viewers With Barbaric Commercial for S/S 2010 By Shelby Lee Walsh | Published 2010-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wrangler-red References: [adsoftheworld](http://adsoftheworld.com/media/tv/wrangler_red_were_animals) & [selectism](http://www.selectism.com/news/2010/01/19/wrangler-red-springsummer-2010-campaign/) Wrangler Red is using the bizarre catchphrase “We are animals” to sell their jeans. Featuring very little clothing indeed, the company has released this [eccentric overexposed commercial](https://www.trendhunter.com/trends/believe-campaign). All of the participants are covered in what looks to be a thick red mud. While I don’t see how this promotes jeans in particular, I can appreciate the curiosity and intrigue it causes about Wrangler Red. Could perplexing ads that leave lots to the imagination be marketing’s future? ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 44% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Perplexing Advertising:** Disruptive innovation opportunity: Explore unconventional and enigmatic ads that generate curiosity and intrigue. - **Shockvertising:** Disruptive innovation opportunity: Push boundaries and challenge societal norms through provocative and attention-grabbing advertisements. - **Minimalist Fashion Campaigns:** Disruptive innovation opportunity: Create impactful marketing strategies that use minimal clothing to evoke attention and provoke interest. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Incorporate unconventional and captivating ads to stand out in the competitive fashion industry. - **Advertising:** Disruptive innovation opportunity: Embrace unconventional and controversial advertising approaches to captivate audiences and leave a lasting impression. - **Creative Production:** Disruptive innovation opportunity: Collaborate with brands to produce eccentric and thought-provoking commercials that defy traditional advertising norms. ## Related on Trend Hunter - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Bold-Colored Tequila Campaigns](https://www.trendhunter.com/trends/undomesticate-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md)