# Preloved Denim Jeans Wrangler Unveils New Vintage Jean Collection, Wrangler Reborn By Niko Pajkovic | Published 2022-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wrangler-reborn References: [finance.yahoo](https://finance.yahoo.com/news/wrangler-releases-curated-collection-vintage-130000735.html) & [wrangler](https://www.wrangler.com/wrangler-reborn.html) Iconic American denim brand Wrangler has announced the release of [Wrangler Reborn](https://www.trendhunter.com/trends/wrangler-buffalo), a new collection of curated [vintage and "preloved" denim](https://www.trendhunter.com/trends/repossessed-climb-jeans) with pieces dating back to the 1950s. The new collection is making its debut as part of Wrangler's 75th-anniversary celebrations. Appropriately, the collection pays tribute to the brand's original and most iconic styles, which have shaped the brand into a leading western-inspired "work-leisure" wardrobe staple. Most of the pieces included in the Wrangler Reborn collection were originally designed for American cowboys, and, therefore, boast a notably durable construction. “Wrangler jeans are timeless and loved across generations, and this collection appeals to denim heads, longtime Wrangler fans and young vintage-lovers alike, representing the importance of our heritage and proving that this collection is truly one for the ages," said Vivian Rivetti, Vice President [Global](https://www.trendhunter.com/trends/vitamin-enriched-face-base) Design Image Credit: Wrangler ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Denim Revival:** The trend towards curated vintage denim collections creates opportunities for sustainable and eco-conscious fashion brands to launch similar collections. - **Heritage Brand Celebrations:** Celebrating brand heritage provides the opportunity for heritage brands in other industries such as food and beverage to launch commemorative products, limited edition re-releases, and brand collaborations. - **Work-leisure Style Crossover:** The blending of work and leisurewear presents opportunities for crossover brands in other industries to offer versatile, durable, and practical staples in professional settings. ### Sectors Adopting This - **Fashion:** The fashion industry can emulate Wrangler's approach to creating vintage collections, tapping into the demand for more sustainable and eco-conscious fashion options. - **Food and Beverage:** Celebrating brand heritage can be applied in other industries such as drink or snack companies through the launch of limited edition re-releases and brand collaborations. - **Workwear:** Incorporating work-leisure style crossover pieces allows workwear brands to appeal to a wider audience and expand into professional setting staples. ## Related on Trend Hunter - [Bourbon-Inspired Capsule Collections](https://www.trendhunter.com/trends/wrangler-buffalo.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Post-Apocalyptic Denim Collabs](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us.md) - [Archival Denim Reproduction](https://www.trendhunter.com/trends/1944-501-jeans-rigid.md) - [Reproduced Premium Vintage Denim](https://www.trendhunter.com/trends/9rivet.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Handpicked Vintage Sporty Denim](https://www.trendhunter.com/trends/repossessed-climb-jeans.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md)