# Extreme Denim Sports Wrangler Death Wheel Stunt at the Bread & Butter Berlin Fair By Urban Delice | Published 2009-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wrangler-jeans-death-wheel-stunt References: [core77](http://www.core77.com/blog/news/bread_and_butter_berlin_2009_driveby_video_wranglers_death_wheel_14050.asp) & [breadandbutter](http://www.breadandbutter.com/summer2009/) [Wrangler](https://www.trendhunter.com/trends/wrangler-x-hot-wheels) went extreme at the Bread & Butter Berlin fair this year using professionals in a Wheel of Death. The Bread & Butter fair held every year in Barcelona and Berlin is the key meeting point for major cool brands in the world. Every year, participating brands bring innovative and [unique designs](https://www.trendhunter.com/trends/textile-production) to attract and seduce consumers. If their presentations are wrapped up into unique set ups, you can be sure the visitors will remember them after the fair. The Wrangler Death Wheel Stunt at the Bread & Butter Berlin Fair was quite an extreme approach to sell jeans, but they seemed to connect with their audience pretty well. Great idea for a product benefit presentation! ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 4% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Extreme Brand Activations:** Using extreme stunts and performances to captivate audiences and create memorable brand experiences. - **Innovative Trade Show Presentations:** Integrating unique and creative setups and displays at trade shows to stand out and attract attention. - **Unconventional Marketing Strategies:** Employing unconventional and daring methods to promote products and capture consumer interest. ### Industries Being Reshaped - **Apparel and Fashion:** Opportunity for fashion brands to explore extreme and memorable experiences as a way to promote their products. - **Event Management:** Demand for event planners and organizers who can create unique and attention-grabbing experiences for brands and businesses. - **Advertising and Marketing:** Potential for marketers to think outside the box and develop unconventional strategies to engage consumers and drive brand awareness. ## Related on Trend Hunter - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Branded Interactive Parks](https://www.trendhunter.com/trends/birkenfields.md) - [Toy-Inspired Sportscar Apparel](https://www.trendhunter.com/trends/wrangler-x-hot-wheels.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md)