# Clickable Topsy-Turvy Campaigns Push Models Around on the Wrangler Interactive Showcase By Katherinev123 | Published 2012-01-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wrangler-interactive-showcase References: [popsop](http://popsop.com/53001) & [wrangler-europe](http://www.wrangler-europe.com/) The [Wrangler](https://www.trendhunter.com/trends/wrangler-x-hot-wheels) interactive showcase is one cool example of how brands today are engaging their online customers. Part of the Wrangler 'Get Your Edge Back' campaign, the showcase appears on the official Wrangler Europe site to promote its spring and summer 2012 collection. Here, users just click their mouses to drag the models around and to see the hip new fashions from the brand. The company has presented the Wrangler interactive showcase in video form, showing models running through scenes. In each one, you can click to make the model fall over, which takes you to a new scene and a whole new look. You can click into each look if you want to explore it in more detail and also share the scenes you love on your social networks. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Interactive Showcases:** The trend of interactive showcases allows brands to engage online customers in unique and immersive ways. - **User-driven Exploration:** The trend of user-driven exploration empowers customers to interact with products and explore different features and styles. - **Social Media Sharing:** The trend of social media sharing enables customers to share their favorite scenes and looks with their social networks, increasing brand visibility and engagement. ### Who This Affects Most - **Fashion:** The fashion industry can adopt interactive showcases to showcase their latest collections and engage customers in a more interactive and fun way. - **E-commerce:** The e-commerce industry can leverage user-driven exploration to enhance the online shopping experience and increase conversion rates. - **Marketing:** The marketing industry can utilize social media sharing to amplify brand awareness and reach a wider audience through customers' social networks. ## Related on Trend Hunter - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md)