# Genuine Moisturizing Jeans The Wrangler Denim Spa are Made to Soften the Skin By Meghan Young | Published 2013-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wrangler-denim-spa References: [fastcompany](http://www.fastcompany.com/3004843/wranglers-making-it-easier-get-your-pants-moisturizing-jeans) & [wrangler](http://www.wrangler.com/) Denim may be many things, but moisturizing was certainly not one of them; at least, until the invention of the Wrangler Denim Spa. A pair of jeans with built in hydrating properties, they help to soften skin while worn. More than that, it allows people to skip [putting on lotion](https://www.trendhunter.com/trends/jergens-lotion-bursts) before getting dressed. Squeezing into jeans after that is always a chore. The Wrangler Denim Spa jeans are available in three finishes: Aloe Vera, Olive Extract and Smooth Legs, the last of which targets cellulite. These finishes are achieved with such ingredients as [natural oils and butters](https://www.trendhunter.com/trends/coperni-1), such as apricot kernel oil, passion fruit oil and shea butter. The jeans also come in three different washes. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Hydrating Clothing:** The Wrangler Denim Spa jeans showcase the potential for clothing to provide skincare benefits, opening up opportunities for the development of other moisturizing garments. - **Alternative Skincare:** The use of natural oils and butters in the Wrangler Denim Spa jeans demonstrates a growing trend towards alternative skincare products, presenting opportunities for incorporating these ingredients into other personal care items. - **Convenience Fashion:** The Wrangler Denim Spa jeans allow users to skip the step of applying lotion, highlighting a trend towards convenient fashion that combines style and functionality. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry can leverage the trend of hydrating clothing to create innovative products that provide skincare benefits to consumers. - **Beauty and Personal Care:** The beauty and personal care industry can explore the trend of alternative skincare by incorporating natural oils and butters into skincare products, expanding their offerings to cater to consumer preferences. - **Health and Wellness:** The health and wellness industry can capitalize on the convenience fashion trend by developing clothing and accessories that provide functional benefits, such as integrated skincare properties. ## Related on Trend Hunter - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Curve-Enhancing Wide Leg Jeans](https://www.trendhunter.com/trends/yoga-jeans-lily.md) - [Weather Resistant Jeans](https://www.trendhunter.com/trends/coated-jeans.md) - [Denim-Upholstered Sofas](https://www.trendhunter.com/trends/denimupholstered-sofas.md) - [Cheese-Inspired Fashion Statements](https://www.trendhunter.com/trends/cheese-pocket-jeans.md) - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [Moisture-Boosting Lotions](https://www.trendhunter.com/trends/moisturizing-milky-lotion.md) - [Diffused Skincare Lotions](https://www.trendhunter.com/trends/curel.md)