# Manly Mechanic Ads The Wran­gler Blue Bell Spring/Summer 2012 Campaign is Biker Chic By Jana Pijak | Published 2012-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wrangler-blue-bell-spring-summer-2012 References: [thefashionisto](http://thefashionisto.com/paraskevas-by-boo-george-for-wrangler-blue-bell-springsummer-2012-campaign/) & [wrangler-europe](http://www.wrangler-europe.com/) Starring bearded model Paraskevas, the Wran­gler [Blue Bell Spring](https://www.trendhunter.com/trends/204l-heron-blue)/Summer 2012 campaign is captured by the lens of photographer Boo George. George photographs the manly man in a portrait series that is predominantly denim-clad. Depicting a working mechanic, Paraskevas’s role pays tribute to sculptor and motorcycle col­lec­tor Jeff Decker, an inspiration behind this season’s collection. Captured in Utah, this stunning advertorial spread revives past styles setting sail for the Spring season. Outfitted by styl­ist Jamie Stew­art, Paraskevas wears a wardrobe of distressed [denim pairings](https://www.trendhunter.com/trends/anatomic-denim) takes center stage. Impeccably layered and effortlessly cool, this versatile and wearable collection showcases must-haves for any fashionable, comfort-loving male. The Wran­gler Blue Bell Spring/Summer 2012 campaign takes style cues from the past referencing bold biker styles that complement the manly model wearing them. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Biker Chic Fashion Trend:** Fashion industry can leverage the biker chic trend by creating versatile and wearable collections for any fashionable, comfort-loving male. - **Revival of Past Styles:** Retail industry can capitalize on the revival of past styles trend by creating campaigns and collections inspired by classic and vintage designs. - **Working Mechanic Inspiration Trend:** Brands across industries can utilize the working mechanic inspiration trend by incorporating rugged and functional designs in their products and marketing. ### Where This Applies - **Fashion:** Fashion industry can leverage the biker chic trend by creating versatile and wearable collections for any fashionable, comfort-loving male. - **Retail:** Retail industry can capitalize on the revival of past styles trend by creating campaigns and collections inspired by classic and vintage designs. - **Manufacturing:** Manufacturing industry can utilize the working mechanic inspiration trend by incorporating rugged and functional designs in their products to attract customers interested in a rugged and hands-on lifestyle. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Toy-Inspired Sportscar Apparel](https://www.trendhunter.com/trends/wrangler-x-hot-wheels.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Global Tasmanian Footwear Campaigns](https://www.trendhunter.com/trends/well-worn-campaign.md)