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# Denim Disguises
Wrangler 700 Ads Show Jean Masked Men

By Rachel | Published 2009-07-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wrangler-700-jean-ad
References: [stylefrizz](http://stylefrizz.com/200907/wranglers-700-series-ad-campaign/) & [tycoon.jp](http://www.tycoon.jp/)

I’m going to be perfectly honest, I didn’t even know [Wrangler](https://www.trendhunter.com/trends/wrangler-x-happy-socks) made advertisements anymore. I didn’t know it was necessary--we all know they make dependably wearable jeans. However, it seems they do in fact still put out advertisements, and Tycoon Graphics has created a particularly interesting one for the jean company.

The Tycoon Graphic designed Wrangler ads show male models with [jean masks](https://www.trendhunter.com/trends/onelegged-jean) covering their faces, with the Wrangler patch covering the mouths. I’m sure there’s some symbolism here… but until I find it you can take a look at the [new Wrangler ads](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us) above.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 20% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Sustainable Advertising:** Opportunity for brands to use innovative and sustainable materials in their advertisements.
- **Symbolic Marketing:** Potential for brands to incorporate symbolism and storytelling in their marketing campaigns.
- **Artistic Branding:** Emerging trend of using creative and visually striking designs in brand promotions.

### Who This Affects Most

- **Fashion:** Fashion brands can explore using unique and eye-catching visuals in their advertising campaigns.
- **Graphic Design:** Opportunity for graphic designers to create visually captivating ads that evoke emotions and intrigue.
- **Marketing and Advertising:** Marketing professionals can utilize symbolism and storytelling techniques to engage consumers and generate brand loyalty.

## Related on Trend Hunter

- [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md)
- [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md)
- [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md)
- [Bourbon-Inspired Capsule Collections](https://www.trendhunter.com/trends/wrangler-buffalo.md)
- [Post-Apocalyptic Denim Collabs](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us.md)
- [Toy-Inspired Sportscar Apparel](https://www.trendhunter.com/trends/wrangler-x-hot-wheels.md)
- [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md)
- [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md)
- [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md)
