# Haute Couture Cars Rolls-Royce's 'Wraith Inspired by Fashion' References Fine Tailoring By Meghan Young | Published 2015-05-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/wraith-inspired-by-fashion References: [theverge](http://www.theverge.com/2015/5/8/8572753/rolls-royce-wraith-inspired-by-fashion) & [press.rolls-roycemotorcars](https://www.press.rolls-roycemotorcars.com/rolls-royce-motor-cars-pressclub/pressDetail.html?title=rolls-royce-motor-cars-unveils-‘wraith-–-inspired-by-fashion’&outputChannelId=4&id=T0216663EN&left_menu_item=node__5183) There are concept cars and then there is the Wraith Inspired by Fashion. A Rolls-Royce inspired by haute couture and, specifically, the fine tailoring that comes with it, the striking car is revealed with its very own fashion show on the factory floor. It may be a follow up to the Wraith Inspired by Film, but it is certainly a better fit. Full of incredible details including welted silk on the door panels, the Rolls-Royce Wraith Inspired by Fashion comes in two shades of white as well as Jasmine, Mugello Red or Tailored Purple accents depending on the consumers' choice. The luxury, limited edition car will be officially unveiled at Pratt Institute in Brooklyn, New York, during the Women of Influence in the Business of Style. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Haute Couture Cars:** Disruptive innovation opportunity: Designing luxury cars inspired by high-end fashion, incorporating fine tailoring and couture details. - **Limited Edition Luxury:** Disruptive innovation opportunity: Creating limited edition luxury products that cater to affluent consumers who appreciate exclusivity and unique design elements. - **Fashion-forward Automotive Collaborations:** Disruptive innovation opportunity: Partnering with fashion brands and designers to create innovative automotive designs that appeal to style-conscious consumers. ### Sectors Adopting This - **Automotive:** Disruptive innovation opportunity: Integrating elements of fashion and couture into automobile manufacturing, offering unique luxury vehicles to the market. - **Fashion:** Disruptive innovation opportunity: Collaborating with automotive brands to create fashion-inspired vehicles, expanding the reach of fashion brands beyond traditional clothing and accessories. - **Luxury Goods:** Disruptive innovation opportunity: Expanding the luxury goods market by introducing limited edition luxury cars that combine the craftsmanship and exclusivity of high-end fashion. ## Related on Trend Hunter - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Moon Halo-Inspired Premium Cars](https://www.trendhunter.com/trends/spectre-lunaflair.md) - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Minimalist Luxury Sedan Concepts](https://www.trendhunter.com/trends/rollsroyce-concept.md) - [Auto-Inspired Decor Items](https://www.trendhunter.com/trends/cameo-1.md) - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Special-Edition Collab Luxury Cars](https://www.trendhunter.com/trends/spirit-of-ecstussy.md)