# Pleated Metal Ledges The Wow Shelf is Formed by Folding a Single Strip of Aluminum By Amelia Roblin | Published 2013-02-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wow-shelf References: [analts](http://www.analts.com/projects/wow.html) The Wow Shelf looks like a clever crimping of a sheet of metal, and, in fact, it is. A technique that may have stricken you as an optical illusion was actually made possible through the careful perforation and creasing of the stiff aluminum strip. As such, it could be bent 360 degrees without breaking. The rigid material has been treated like a ribbon as [Arthur Analts](https://www.trendhunter.com/trends/arthur-residence) worked to create loops that would flatten out into planar pleats with perpendicular projections to function as ledges. The storage system expresses its industrial character but can sport a bold and colorful finish to dress it up for any room. The pocket-like sills of the Wow Shelf enable it to hold all sorts of small doodads like hardware over the workbench and keys and wallets in the foyer. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Pleated Metal Ledges:** Creating shelves by folding a single strip of metal opens up possibilities for innovative storage solutions. - **360 Degree Bending:** The ability to bend metal strips without breaking allows for new designs and applications in various industries. - **Industrial Yet Stylish:** Combining an industrial aesthetic with bold and colorful finishes provides opportunities for disruptive design in home decor. ### Industries Being Reshaped - **Furniture:** The use of pleated metal ledges in furniture design can revolutionize storage solutions and add a unique visual appeal to products. - **Architecture:** Integrating 360-degree bending techniques in architectural structures can create visually stunning and structurally innovative buildings. - **Product Design:** Applying the concept of industrial yet stylish storage systems to various products can attract customers looking for functional yet aesthetically pleasing designs. ## Related on Trend Hunter - [Clock-Accented Shelf Designs](https://www.trendhunter.com/trends/omega-shelf.md) - [Dynamic Storage-Display Shelves](https://www.trendhunter.com/trends/shelf-life.md) - [Mounted Colorful Shelving Units](https://www.trendhunter.com/trends/ledge-shelf.md) - [L-Shaped Stacked Shelving](https://www.trendhunter.com/trends/loft-shelf.md) - [Modular Grid-Style Shelving](https://www.trendhunter.com/trends/bend-shelf-by-spenser-atlas.md) - [Customizable Style-Conscious Shelving](https://www.trendhunter.com/trends/ledoux-modular-shelf-system.md) - [Abstract Jigsaw-Like Shelving](https://www.trendhunter.com/trends/spectator-shelf.md) - [Progressive Storage Shelving Systems](https://www.trendhunter.com/trends/ledoux-prt-collection.md) - [Metal Sheet Tables](https://www.trendhunter.com/trends/twist-side-table.md)