# Fond Mother-Daughter Campaigns The 'WOW MOM' Mother's Day Campaign Celebrates Your Birth-Giver By Vasiliki Marapas | Published 2014-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wow-mom-mothers-day References: [nitrolicious](http://nitrolicious.com/2014/04/25/georgia-may-jagger-jerry-hall-for-sunglass-hut-wow-mom-mothers-day-campaign/) & [sunglasshut](http://www.sunglasshut.com/ca/?cid=cpc-gl000000-ca_brand_sunglasshut_exact-brand_exact-sunglass) This years WOW MOM Mother's Day campaign brings back Global Brand Ambassador Jerry Hall and her supermodel daughter Georgia May Jagger. A quick glance through these photos reveal that Hall and her daughter possess a strong bond. The campaign features the two affectionately embracing against a chartreuse and fuschia patterned wall, which spells out 'WOW MOM.' More than just being playful and heart-warming, the images prove that motherhood and style aren't mutually exclusive. In fact, Hall looks just as spry and vibrant as her off-spring. Both of these fashion-forward women were styled by Victoria Young, while James Rowe and Miranda Joyce were responsible for their hair and makeup. Matt Irwin captured the effervescent energy between the mother-daughter duo in London, but the subject matter of motherly love is definitely universal. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 67% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Mother-daughter Campaigns:** Opportunity for brands to create campaigns showcasing the strong bond between mothers and daughters. - **Fashion-forward Motherhood:** Potential for brands to highlight that motherhood and style can go hand in hand. - **Universal Motherly Love:** Opportunity to create content that celebrates the universal concept of motherly love. ### Sectors Adopting This - **Fashion:** Fashion industry can leverage the trend of mother-daughter campaigns to create stylish and inclusive marketing campaigns. - **Beauty:** Beauty industry can explore the concept of fashion-forward motherhood by developing products and services that cater to stylish mothers. - **Photography:** Photography industry can capture and showcase the emotional connection and universal concept of motherly love through powerful visual storytelling. ## Related on Trend Hunter - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Collaboration Mother's Day Campaigns](https://www.trendhunter.com/trends/jergens-skincare.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Giftable Heirloom Jewelry Collections](https://www.trendhunter.com/trends/mothers-day-jewelry-collections.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md)