# Gamified AR Makeup Apps The 'Wow How' App Uses Gaming Tech to Teach Consumers Application Tricks By Laura McQuarrie | Published 2018-08-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wow-how References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Tech_startup_Wow_How_disrupts_beauty_space_with_new_AR_app/145762) & [wowhowapp](https://wowhowapp.com/) Augmented reality technology has been adopted by some of the largest cosmetic companies and beauty retailers, mainly for the purposes of helping consumers discover new products and partake in virtual try-on experiences—but Wow How sets itself apart in a sea of [AR beauty apps](https://www.trendhunter.com/trends/snapchat-and-loreal). Wow How, a new [virtual beauty try-on app](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro), boasts the ability to deliver a customized experience based on one's individual facial features, noting colors and applications that will be the most flattering for the customer. To take the app a step further, Wow How also makes the most of gaming technology to improve the experience. With Look & Learn, app users are able to follow along with a demonstration. In Check & Correct, customers are able to review their look with features like Tilt and Turn. In all, Wow How offers a convenient alternative to an in-store appointment. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Customized AR Beauty Try-on:** Create personalized virtual makeup experiences based on individual facial features, enhancing the convenience and accuracy of beauty try-ons. - **Integration of Gaming Technology in AR Beauty Apps:** Incorporate gaming elements into beauty try-on apps to make the experience more interactive and engaging for users. - **Enhanced Virtual Learning for Makeup Application:** Utilize augmented reality technology to provide step-by-step tutorials and demonstrations for seamless learning and skill development in makeup application. ### Sectors Adopting This - **Cosmetics:** Cosmetic companies can leverage customized AR beauty try-on apps to increase online sales and enhance customer satisfaction. - **Beauty Retail:** Beauty retailers can integrate gaming technology in AR beauty apps to attract more customers and provide unique shopping experiences. - **Education and Training:** Virtual learning platforms can utilize augmented reality technology to offer immersive makeup application courses and certifications. ## Related on Trend Hunter - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [Tech-Enhanced Content Platforms](https://www.trendhunter.com/trends/youcam-app-suite.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md) - [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md)