# Eyebrow Loyalty Apps Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done By Mishal Omar | Published 2017-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wow-brows References: [econsultancy](https://econsultancy.com/blog/68829-benefit-cosmetics-eyebrow-loyalty-app-attracts-20-000-users/) & [benefitcosmetics](https://www.benefitcosmetics.com/uk/en-gb/wow-brows-app) Wow Brows is a unique new app started by the brand Benefit Cosmetics to promote a lesser-known aspect of the brand. The app functions as both a booking system and a [loyalty program](https://www.trendhunter.com/trends/fidme), and works to enhance consumer knowledge of the boutiques and beauty services that Benefit Cosmetics offers – which many are unaware of. Every time the user completes a [Brow Wax service](https://www.trendhunter.com/trends/brow-laminations) at one of the locations outlined on the app, they gain [loyalty stamps](https://www.trendhunter.com/trends/awardwallet). Over time, those stamps add up and users are able to collect a variety of rewards that can include everything from free brow tints and a free makeup lesson to a free lip wax. Wow Brows works to promote Benefit Cosmetic's products and services while simultaneously benefiting its most loyal consumers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Beauty Loyalty Apps:** Creating loyalty apps for beauty brands can increase consumer engagement and sales - **Dual Function Apps:** Developing apps that serve both as booking systems and loyalty programs can increase brand awareness and customer retention - **Service-specific Loyalty Programs:** Implementing loyalty programs that focus on specific services can incentivize customers to return and try new offerings ### Industries Being Reshaped - **Beauty:** The beauty industry can benefit from developing loyalty apps that promote their brand and reward loyal customers - **Technology:** The technology industry can create solutions for beauty brands looking to develop dual-function apps that promote their services and increase customer retention - **Retail:** The retail industry can explore implementing service-specific loyalty programs to incentivize customers to return and try new offerings ## Related on Trend Hunter - [Virtual Restaurant Loyalty Programs](https://www.trendhunter.com/trends/bao-bucks.md) - [Membership-Based Beauty Apps](https://www.trendhunter.com/trends/membershipbased-beauty-app.md) - [User-Friendly Fuel Loyalty Programs](https://www.trendhunter.com/trends/fuel-loyalty-program.md) - [Custom-Made Loyalty Apps](https://www.trendhunter.com/trends/txb-loyalty-app.md) - [Beauty Loyalty Programs](https://www.trendhunter.com/trends/new-customer-loyalty-program.md) - [Breakfast Rewards Apps](https://www.trendhunter.com/trends/effin-egg.md) - [Digital Loyalty Companions](https://www.trendhunter.com/trends/brew-perks.md) - [Comprehensive Business Loyalty Solutions](https://www.trendhunter.com/trends/businessqr.md) - [Digital Wallet Loyalty Solutions](https://www.trendhunter.com/trends/loopy-loyalty.md)