# Black-Crusted Spider Web Pizzas The Pizza Hut China's Wow Black Pizza is Dyed with Cuttlefish Ink By Michael Hemsworth | Published 2017-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wow-black-pizza References: [brandeating](http://www.brandeating.com/2017/10/pizza-hut-chinas-halloween-pizza-black-crust-pizza-with-spider-and-cobweb-design.html) The Pizza Hut China's Wow Black Pizza is a [seasonal menu item](https://www.trendhunter.com/trends/festive-pizza-menu) that celebrates Halloween in an unexpected way, but only for a limited-time. The spooky pizza consists of a [black crust](https://www.trendhunter.com/trends/tnt-flavored-crust) that has been colored with cuttlefish ink before being topped with New Orleans roasted chicken, chunks of real pumpkin, mushrooms, red peppers and onion. The pizza is then finished with a faux spider web design that is made with [mayonnaise](https://www.trendhunter.com/trends/halloween-mayo) and a realistic black spider that is made from the same ingredients as the crust. While, Halloween has traditionally been a western celebration, the spooky holiday has gained popularity in other parts of the world in recent years. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Food Innovation:** Using unique ingredients and creative designs in seasonal menu items, such as black-crusted pizzas with faux spider web designs, can capture consumer attention and create a sense of novelty. - **Global Adaptation of Traditions:** Expanding and adapting traditional celebrations, like Halloween, to different cultural contexts can help businesses tap into new markets and connect with diverse customer bases. - **Cultural Fusion in Cuisine:** Integrating global flavors, ingredients, and culinary techniques can lead to innovative and captivating food experiences that cater to the evolving tastes of consumers. ### Where This Applies - **Food and Beverage:** Restaurants and food chains can explore innovative food concepts, like black-crusted pizzas, to attract customers and create buzz around their brand. - **Hospitality and Tourism:** Hotels and resorts can incorporate unique seasonal menu offerings, like Halloween-themed dishes, to enhance guest experiences and differentiate themselves from competitors. - **Marketing and Advertising:** Creative agencies and marketing professionals can collaborate with food businesses to develop captivating campaigns and promotions centered around seasonal and culturally-inspired food innovations. ## Related on Trend Hunter - [Spooky Squid Ink Pizzas](https://www.trendhunter.com/trends/landmine-pizza.md) - [Macabre Bloody Blackened Pizzas](https://www.trendhunter.com/trends/blood-halloween-pizza.md) - [Chicken Feet-Topped Pizzas](https://www.trendhunter.com/trends/da-ghost-pizza.md) - [Spooky Volcano-Inspired Pizzas](https://www.trendhunter.com/trends/halloween-volcano-pizza.md) - [Halloween-Themed Candy Pizzas](https://www.trendhunter.com/trends/sandworm-pizzert.md) - [Grotesque Halloween Pizzas](https://www.trendhunter.com/trends/halloween-pizza-campaign.md) - [Frog-Topped QSR Pizzas](https://www.trendhunter.com/trends/goblin-pizza.md) - [Villain-Esque Pizza Menus](https://www.trendhunter.com/trends/venom-the-last-dance.md) - [Halloween-Themed Pizza Meals](https://www.trendhunter.com/trends/my-haunt-box.md)