# Currency-Augmenting Apps KFC's Wow @ 25 Augmented Reality App Shows What Dollar Bills Can Buy By Laura McQuarrie | Published 2014-01-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wow-25 References: [creativecriminals](http://creativecriminals.com/mobile/kfc-banknote-scan/) & [kfcwow25](http://kfcwow25.com/) To dispel the notion that [KFC](https://www.trendhunter.com/trends/score-with-pogba) in India is expensive, the [Blink](https://www.trendhunter.com/trends/blink-2k-video-doorbells) agency in Mumbai created the ‘Wow @ 25’ augmented reality app. The app promotes KFC’s Wow Price Menu, which starts at 25 rupees. To use the Wow @ 25 app, users can scan any Indian bank note, which would transform the rectangular bill into a tray, topped with all of the items that they could purchase from the Wow Menu with that particular note value. As well as being available for download on the [Apple](https://www.trendhunter.com/trends/curate) iTunes store and through Google Play store, there was also a version of this experience recreated on a micro site. The apps were downloaded over 35,000 times and truly wowed people with its clever use of augmented reality. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 13% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality:** Leveraging augmented reality technology to enhance the shopping experience and promote products through interactive and immersive content. - **Currency Integration:** Integrating currency recognition and manipulation technology into apps to showcase the purchasing power and affordability of products. - **Mobile Commerce:** Embracing mobile platforms as a tool for connecting consumers with brands and facilitating seamless transactions. ### Industries Being Reshaped - **Fast Food:** Fast food chains can utilize augmented reality apps to showcase menu prices and value to potential customers, driving foot traffic and sales. - **Retail:** Retailers can leverage currency-augmenting apps to demonstrate the affordability and range of products they offer, increasing customer engagement and sales. - **Mobile App Development:** Mobile app developers can explore innovative ways to integrate augmented reality and currency recognition technology, opening up new avenues for creative and interactive mobile experiences. ## Related on Trend Hunter - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md) - [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [Augmented Reality Menu Items](https://www.trendhunter.com/trends/mac-n-brisket-sizzlin-skillet.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [AR Restaurant Packaging](https://www.trendhunter.com/trends/white-castle-3.md) - [Sporty Indian Shopping Apps](https://www.trendhunter.com/trends/indian-shopping-app.md) - [AR Menu Apps](https://www.trendhunter.com/trends/jarit.md) - [AI-Generated Art Challenges](https://www.trendhunter.com/trends/kfc-x-fiiiiiingers.md)