# Intricate Couture Tresses Medieval Models with Woven Hair at the Alexander McQueen SS11 Show By Megan Ann Wilson | Published 2010-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/woven-runway-hairstyle References: [bellasugar](http://www.bellasugar.com/Woven-Hair-2011-Paris-Spring-Alexander-McQueen-Show-11353263) & [style](http://www.style.com/fashionshows/beauty/S2011RTW-AMCQUEEN) For Sarah Burton's first full womenswear collection as the new head designer of the Alexander McQueen line, she had some high expectations to meet for the Alexander McQueen SS11 show. That risk was taken in the hairstyles of models at the Alexander McQueen SS11 show. Instead of traditional plaited braids, hair was woven perpendicular to resemble Egyptian-style headdresses. The hairstyle mixes modern and medieval and serves as the perfect McQueen compliment. **Implications** - The recent recession prompted budget-conscious consumers to make affordable purchases in thrift and vintage stores. This caused a resurgence of vintage styles in the marketplace; consumers appreciate them for their elements of antiquity and rarity. Companies can appeal to fashionable demographics by incorporating vintage styles into their products and advertising. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Style Resurgence:** Companies can appeal to fashionable demographics by incorporating vintage styles into their products and advertising. - **Budget-conscious Thrifting:** The recent recession prompted budget-conscious consumers to make affordable purchases in thrift and vintage stores. - **Mixing Modern and Medieval:** The hairstyle mixes modern and medieval and serves as the perfect McQueen compliment. ### Sectors Adopting This - **Fashion:** Companies can appeal to fashionable demographics by incorporating vintage styles into their products and advertising. - **Retail:** The recent recession prompted budget-conscious consumers to make affordable purchases in thrift and vintage stores. - **Hair and Beauty:** The hairstyle mixes modern and medieval and serves as the perfect McQueen compliment. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md)