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# Fan Created Music Videos
Bjork Invites Public to Create Video for 'Innocence'

By Hjortur | Published 2007-04-24 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/would-you-like-to-make-a-video-to-bjorks-innocence-song
References: [bjork](http://www.bjork.com/news/?id=626year=2007) & [unit.bjork](http://unit.bjork.com/innocence/)

BjÃ¶rk has a reputation of fabulous, artistic music videos, breaking ground in innovation and technology. Videos like [Army of Me](http://www.youtube.com/watch?v=M1tVQ7L_cs0), [Human Behaviour](http://www.youtube.com/watch?v=EOepheinkCM) and [Hunter](http://www.youtube.com/watch?v=AfwBoumNpmc), just to name a few, have been outstanding.

On May 9th her new album Volta will be released, including the song Innocence, but her child-like innocence has been one of BjÃ¶rk's trademarks. For that song, BjÃ¶rk would like YOU to make a video. She has released the song on her myspace site where you can listen to it and on her website you can get the [lyrics](http://unit.bjork.com/innocence/Innocence.pdf) and photos of the sculpture she is wearing on the photo here on the right.

Are you up for the challenge? Overcome your fear - but don't loose your innocence. If you can do that, you think you can do anything. Check out her [contest site](http://unit.bjork.com/innocence) and register. You can listen to her new song, Innocence from the album Volta, [here](http://www.myspace.com/bjork)!

Check out [Bjork's collection on Amazon](http://www.amazon.com/gp/redirect.html?ie=UTF8&location=http%3A%2F%2Fwww.amazon.com%2Fs%3Fie%3DUTF8%26search-alias%3Daps%26field-keywords%3Dbjork&tag=thescope-20&linkCode=ur2&camp=1789&creative=9325)

Below you can view one her greatest videos so far - All is full of love:

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 31% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Music Videos:** The trend of involving fans and the public in the creation of music videos presents a disruptive innovation opportunity for both the music and technology industries.
- **Collaborative Media:** The trend of inviting public participation in media creation presents a disruptive innovation opportunity for both traditional and digital media industries.
- **Crowdsourced Artistry:** The trend of crowdsourcing art projects, such as fan-created music videos, presents a disruptive innovation opportunity for both the art and technology industries.

### Where This Applies

- **Music Industry:** The music industry can disruptively innovate by encouraging fan participation in music video creation, increasing engagement and interaction with fans.
- **Film Industry:** The film industry can disruptively innovate by exploring new ways to involve the public in video and film creation, such as with fan-created music videos.
- **Technology Industry:** The technology industry can disruptively innovate by providing new tools and platforms for public collaboration in creative projects, such as fan-created music videos.

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