# Extra-Crunchy Cheese Stick Snacks Wotsits Crunchy is Being Launched in Two Flavor Options By Michael Hemsworth | Published 2022-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wotsits-crunchy References: [conveniencestore](https://www.conveniencestore.co.uk/products/wotsits-crunchy-range-launched-by-pepsico/664812.article) & [walkers-snacks](https://walkers-snacks.co.uk/walkers-wotsits)  The [Wotsits](https://www.trendhunter.com/trends/limitededition-crisps) Crunchy snacks are being launched by [PepsiCo](https://www.trendhunter.com/trends/wotsits-mac-n-cheese) in the UK to provide consumers with a way to indulge their craving for an extra-crunchy treat. The product is being launched in two varieties including [Flaming' Hot](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot) and Really Cheesy, which are both free from artificial ingredients. The product will be rolling out to convenience stores in the UK at a price point of £1 for a 60-gram bag starting April 11, 2022. Walkers Snacks Marketing Manager at PepsiCo Katherine Cook commented on the new Wotsits Crunchy snacks saying, "Offering a variety of snack options has always been important to the Wotsits brand, and we know consumers are incredibly keen to experience new textures and flavours. This is exactly why we have introduced the new Wotsits Crunchy – to meet those shoppers’ needs. Following a challenging two years, I’m sure we could all benefit from a moment of melty - and now crunchy - Wotsits enjoyment!” ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 83% | Activity: 98% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Extra-crunchy Snack Products:** Opportunity for food and snack companies to develop and market products with distinct crunchy textures that appeal to consumers. - **Natural and Artificial-free Snack Products:** Opportunity for food and snack companies to develop and market products with natural, organic and/or artificial-free ingredients to meet consumer demand for healthier snack options. - **Varied Flavors and Textures of Snack Products:** Opportunity for food and snack companies to develop and market products with novel flavors and textures that appeal to the adventurous and health-conscious consumers. ### Industries Being Reshaped - **Snack Food Industry:** Companies in the snack food industry can capitalize on the trend of offering extra-crunchy and natural snack options with varied flavors. - **Food Retail Industry:** Retailers can benefit from marketing and merchandising extra crunchy and natural snack options in their stores to appeal to health-conscious and adventurous consumers. - **Food Innovation Industry:** Opportunity for food innovation companies to develop new processing and packaging technologies that enhance and preserve the textures and flavors of natural and extra crunchy snack options. ## Related on Trend Hunter - [Snack-Flavored Macaroni Meals](https://www.trendhunter.com/trends/wotsits-mac-n-cheese.md) - [Remixed Snack Chip Flavors](https://www.trendhunter.com/trends/limitededition-crisps.md) - [Spicy Consumer-Driven Snacks](https://www.trendhunter.com/trends/extra-flamin-hot-snacks.md) - [Chickpea-Based Healthy Snacks](https://www.trendhunter.com/trends/wotsits.md) - [Cost-Conscious Oversized Snacks](https://www.trendhunter.com/trends/wotsits-giants.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [Extra-Spicy Crisp Flavors](https://www.trendhunter.com/trends/walkers-extra-flamin-hot.md) - [Consumer-Driven Snack Products](https://www.trendhunter.com/trends/wheat-crunchies.md) - [Premium Night-In Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-crisps.md)