# Mini Survival Cases The 'Worst Case' Kit Comes Packed with Everything You'd Need in an Emergency By Michael Hemsworth | Published 2017-05-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/worst-case References: [werd](http://www.werd.com/45904/a-lifesaver-for-the-worst-case-scenario/) & [theworstcase](https://theworstcase.com/) You never know when an emergency is going to strike or when you'll need some tools to get a small task done, so the 'Worst Case' is intended to be a survival kit that you can always keep on hand. TSA-safe, the survival kit is packed with water purification tablets, equipment for making a fire, fishing tools, a compass, [micro saw](https://www.trendhunter.com/trends/tinyblade) and much more in order to keep you ready if or when disaster strikes. A growing segment of consumers are concerned about their personal safety and are choosing to outfit themselves with the necessary equipment to survive in the case of an emergency or the zombie apocalypse. The 'Worst Case' acts as a [compact way](https://www.trendhunter.com/trends/orioners-z3) to keep everything you'll need with you to carry in a pack or even to store in your vehicle. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Personal Safety Equipment:** The growing trend of consumers outfitting themselves with personal safety equipment presents opportunities for innovative products and services. - **Emergency Preparedness:** The increasing concern for personal safety has led to a trend of individuals seeking emergency preparedness solutions, opening doors for disruptive innovations. - **Compact Survival Kits:** The rise in demand for compact, all-in-one survival kits like the 'Worst Case' creates an opportunity for companies to create disruptive products for the emergency preparedness market. ### Sectors Adopting This - **Outdoor Adventure Gear:** Outdoor adventure gear companies can tap into the emerging market of personal safety equipment by creating innovative tools and survival kits. - **Home Security:** Home security companies can expand their offerings to include emergency preparedness solutions and compact survival kits, catering to the growing demand for personal safety. - **Automotive Accessories:** Automotive accessory companies have an opportunity to develop compact survival kits that can be stored in vehicles, providing added peace of mind for consumers on the go. ## Related on Trend Hunter - [Prepackaged Survivalist Kits](https://www.trendhunter.com/trends/uncharted-supply-basecamp-30l-yeti-survival-system.md) - [Oversized Survivalist Kits](https://www.trendhunter.com/trends/basecamp-survival-kit.md) - [Utilitarian Emergency Kits](https://www.trendhunter.com/trends/waterproof-first-aid-kit.md) - [Bare Essentials Survivalist Kits](https://www.trendhunter.com/trends/vssl-essentials-survival-kits.md) - [Card-Sized EDC Tool Kits](https://www.trendhunter.com/trends/grim-workshop-sere-cards.md) - [Micro Metallic Multitools](https://www.trendhunter.com/trends/titanium-fire-starter-and-multitool.md) - [All-in-One Vehicular Health Kits](https://www.trendhunter.com/trends/redi-the-roadie-firstaid-kit.md) - [Camping-Friendly Compact Tools](https://www.trendhunter.com/trends/victorinox-pocketknives.md) - [Compact EDC Protection Cases](https://www.trendhunter.com/trends/pelican-micro-case.md)