# Lazy Lovers Lookbooks The Wormland Fall/Winter 2011 Campaign Gets Intimate and Steamy By Marriska Fernandes | Published 2011-10-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wormland-fall-winter-2011-campaign References: [fashionising](http://www.fashionising.com/pictures/p--Wormland-AW-11-Campaign-12105-1815233.html) & [wormland.de](http://www.wormland.de/#/mens-fashion/fashionletter/fashionletter-oktober) A great way to attract the viewers for a [menswear collection](https://www.trendhunter.com/trends/luxury-menswear-campaign) is to get a lovely lady in the campaign and that's exactly what the Wormland Fall/Winter 2011 campaign did. The [ad campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) has a few intimate photos of the couple posing away like 'Mr and Mrs. Smith.' The campaign features models Kerri-Lee Miller and Brad Kroenig dressed to impress in some of Wormland's cozy fashionista fabrics. Lensed by Koray Birand, Brad Kroenig is snapped in [dapper suits](https://www.trendhunter.com/trends/fallwinter-2025), bad boy jackets and some seriously stylish shades. Kerri-Lee Miller, on the other hand, poses in sassy dresses and five-inch stilettos. The overall shoot is just the perfect package that will feed on viewer attention. So if any of you want a seriously style-savvy wardrobe for yourself or for your guy, the Wormland Fall Winter 2011 collection is just what you would love. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Intimate Fashion Campaigns:** Using intimate photography in fashion campaigns can attract viewer attention. - **Gender-bending Fashion:** Featuring a male model in traditionally 'masculine' styles and a female model in traditionally 'feminine' styles can appeal to a broader audience. - **Fashionista Fabrics:** Using cozy and stylish fabrics in menswear collections can attract attention from style-savvy consumers. ### Where This Applies - **Fashion:** The fashion industry can take advantage of the opportunity to use intimate photography and gender-bending fashion to appeal to a broader audience. - **Retail:** Retailers can offer menswear collections that feature cozy and stylish fabrics to attract style-savvy customers. - **Photography:** Photographers can specialize in intimate photography for fashion campaigns. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Cozy Holiday Loungewear](https://www.trendhunter.com/trends/cozy-winter-loungewear.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)