# Miniature Sub Sandwiches The World's Smallest Sub by Subway Marks a New Menu Addition By Laura McQuarrie | Published 2023-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/worls-smallest-sub References: [famouscampaigns](https://www.famouscampaigns.com/2023/01/subway-unveil-worlds-smallest-sub/?utm_source=rss&utm_medium=rss&utm_campaign=subway-unveil-worlds-smallest-sub)  To celebrate the launch of its newest menu addition, [Subway](https://www.trendhunter.com/trends/3inch-mini-sub) commissioned a British artist to create the world's smallest sub sandwich. The tiny miniature is 12 times smaller than the life-sized version that inspired it, yet it brings big attention to the newly launched Japanese-inspired Teriyaki Steak sub. The clay replica of the [footlong steak sandwich](https://www.trendhunter.com/trends/spicy-nacho-steak) is a faithful replica with everything from tiny shreds of meat to red onions and peppers. The work of art was made by artist Nadia Michaux, along with a tiny takeaway drink, complete with a straw, as well as a paper bag and napkins. In its entirety, the small-scale miniature submarine sandwich micro-meal took two days for Michaux to create, inspired by the Japanese tradition of cuteness. Subway's Japanese-inspired menu item is also available in a vegan option, the Plant-Based Teriyaki Steak, thanks to a new partnership with [The Vegetarian Butcher](https://www.trendhunter.com/trends/continente). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 73% | Activity: 90% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Miniature Food:** Creating miniature versions of fast food items for marketing purposes and social media trends can attract buzz and attention. - **Plant-based Alternative:** Offering plant-based versions of popular menu items can attract customers looking for healthier and environmentally friendly options. - **Inspired by Japanese Cuisine:** Incorporating Japanese flavors and aesthetics in fast food menu items can appeal to the growing trend of Asian cuisine popularity. ### Sectors Adopting This - **Fast Food:** Fast food chains can create miniature versions of their popular menu items to attract attention and generate buzz for new product launches. - **Plant-based Food:** The plant-based food industry can partner with fast food chains to create vegan versions of popular menu items. - **Japanese Food:** Restaurants and food franchises can incorporate Japanese flavors and aesthetics in their menu items to attract customers interested in Asian cuisine. ## Related on Trend Hunter - [Inflation-Fighting Mini Subs](https://www.trendhunter.com/trends/3inch-mini-sub.md) - [Premium Teriyaki Steak Sandwiches](https://www.trendhunter.com/trends/sweet-onion-steak-teriyaki-sandwich.md) - [Saucy Teriyaki Sub Sandwiches](https://www.trendhunter.com/trends/teriyaki-blitz-sub.md) - [Globally Inspired Sandwich Menus](https://www.trendhunter.com/trends/globally-inspired-subs.md) - [Plant-Based QSR Sandwiches](https://www.trendhunter.com/trends/plant-picante.md) - [QSR Holiday Windows](https://www.trendhunter.com/trends/secret-sandwich-elves.md) - [Crunchy Teriyaki Sub Sandwiches](https://www.trendhunter.com/trends/teriyaki-crunch-sandwiches.md) - [Premium QSR Deli Sandwiches](https://www.trendhunter.com/trends/deli-heroes.md) - [Footlong Snack Collections](https://www.trendhunter.com/trends/subways-sidekicks.md)