# Awards for Innovative Package Design The 2008 Pentawards By Elsa Blaine | Published 2008-11-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/worldwide-package-design-winners-2008-pentawards References: [thedieline](http://www.thedieline.com/pentawards08/) The 2008 Pentawards for worldwide package design have been announced. The awards include honors for the top package designs in food, beverages, body care and luxury products. This is a selection of some of my personal favorites from the winners. A new red aluminum [Coca-Cola](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design) bottle is the Platinum winner in the beverage category. Gloji puts its juice in a light bulb shape and tags it as 'The Juice That Makes You Glow.' Two water bottles are here with gorgeous vessels: [Evian](https://www.trendhunter.com/trends/evian-x-coperni) looking like a perfume bottle and Lanjaron with a built-in mountain. In the food category I love the Sultry Sally potato chip bags, the packaged herbs from [Waitrose](https://www.trendhunter.com/trends/waitrose-1) Herbs and the Miaw Miaw cat food tins. Also here is a body detailer 'shower tool' from Axe, a cool box for laundry soap that looks like a washing machine and the Best in Show, Diamond Award Winner Piper Heidsieck with its upside down Rosé Sauvage by Viktor and Rolf. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 86% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Innovative Package Design:** Opportunity for disruptive innovation in reimagining package designs to attract and engage consumers. - **Beverage Packaging:** Opportunity for disruptive innovation in creating unique and eye-catching packaging designs for beverages. - **Luxury Product Packaging:** Opportunity for disruptive innovation in developing luxurious and high-end packaging designs for luxury products. ### Where This Applies - **Food and Beverage:** Opportunity for disruptive innovation in revolutionizing packaging designs for food and beverage products. - **Beauty and Personal Care:** Opportunity for disruptive innovation in creating innovative and visually appealing packaging designs for beauty and personal care products. - **Fashion and Luxury:** Opportunity for disruptive innovation in designing packaging solutions that enhance the luxurious and sophisticated image of high-end products. ## Related on Trend Hunter - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Award-Winning Inclusive Haircare Packaging](https://www.trendhunter.com/trends/accessible-haircare.md) - [Gold Trophy-Themed Soda Cans](https://www.trendhunter.com/trends/cocacola-europe-1.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md)