# Marketing Your Bad Traits 'Hans Brinker Budget Hotel in Amsterdam' Reveals Advertising Secrets By Going Like Sixty | Published 2009-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-worst-hotel-revealing-secrets-of-their-advertising References: [creativereview](http://www.creativereview.co.uk/crblog/the-worst-book-in-the-world/) The worst hotel in the world, the Hans Brinker Budget Hotel in Amsterdam, is proud of its poor image. So proud of it, they have run an [ad campaign](https://www.trendhunter.com/trends/ikea-rewards-program) for 15 years bragging about the lack of, well, everything. If you want to advertise *your* world's worst something-or-other, you'll want to browse through [the book](https://www.trendhunter.com/trends/the-book-of-money) that covers the campaign from Kessels Kramer for the Hans Brinker Budget Hotel. **Implications** - The horrible hotel's book is 280 pages and states that it "features every piece of communications ever made for the hotel." The featured video is set up like a tour of the hotel and is actually quite humorous. The narrator explains that the hotel is [eco-friendly](https://www.trendhunter.com/trends/darkest-campaign-yet) because it doesn't have an elevator and the staff are very lazy. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Negative Advertising:** Disruptive innovation opportunity: businesses can consider embracing and showcasing their flaws as a unique form of advertising to create a memorable and authentic brand image. - **Humorous Marketing:** Disruptive innovation opportunity: brands can explore using humor as a strategy to engage and entertain consumers, while still effectively communicating their message and values. - **Eco-friendly Branding:** Disruptive innovation opportunity: companies can leverage their eco-friendly initiatives, such as lack of elevators or low-impact operations, as a key selling point to attract environmentally-conscious consumers. ### Industries Being Reshaped - **Hospitality:** Disruptive innovation opportunity: hotels and accommodations can differentiate themselves by embracing their flaws and offering unique experiences to attract unconventional travelers. - **Advertising and Marketing:** Disruptive innovation opportunity: marketing agencies can explore unconventional advertising approaches, such as negative advertising and humor, to create impactful campaigns for their clients. - **Green and Sustainable Industries:** Disruptive innovation opportunity: eco-friendly businesses across various industries can showcase their sustainable practices and incorporate them as a core element of their branding and marketing strategies. ## Related on Trend Hunter - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Creative Experiment Sites](https://www.trendhunter.com/trends/worldsworstwebsitelol.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [One-Star Hotel Installations](https://www.trendhunter.com/trends/one-star-hotel-riklin.md)