# Paternal Audition Ads Cardstore Created a Version of the World's Toughest Job for Dads By Laura McQuarrie | Published 2014-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-toughest-job References: [designtaxi](http://designtaxi.com/news/366109/The-World-s-Toughest-Job-Father-s-Day-Edition/) & [cardstore](http://www.cardstore.com/blog/worlds-toughest-job-dads/) Back in April, Cardstore created the mock 'World's Toughest Job' interview video as part of its promotions for [Mother's Day](https://www.trendhunter.com/trends/mothers-day-card-collection). The video went viral and now that it's almost time for [Father's Day](https://www.trendhunter.com/trends/good-dude-giveaway), Cardstore has created a different version of the ad for dads. This time around, the [World's Toughest Job video for dads](https://www.trendhunter.com/trends/the-dad-shift) is set up like an audition, where they're required to do some improv, because as in life and in parenting, there are no scripts. The most heartfelt moments come at the end when the actors are required to ad lib some words of support to an actress who is playing their daughter. Although the ads don't have the same kind of impact as the World's Toughest Job for moms, it's still a good message that comes across. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 9% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Parental Audition Ads:** Disruptive innovation opportunity: Creating personalized audition ads for parents that highlight their unique qualities and challenges in a heartfelt and relatable way. - **Viral Marketing Campaigns:** Disruptive innovation opportunity: Developing creative and emotional advertising campaigns that resonate with a wide audience, generate buzz, and drive brand awareness. - **Celebrating Parenting:** Disruptive innovation opportunity: Promoting and celebrating the everyday struggles and joys of parenting through thoughtful and inclusive marketing initiatives. ### Industries Being Reshaped - **Greeting Cards Industry:** Disruptive innovation opportunity: Introducing interactive greeting cards that incorporate videos or personalized messages to engage and connect with customers on a deeper emotional level. - **Entertainment Industry:** Disruptive innovation opportunity: Collaborating with advertising agencies and brands to create captivating and emotional short films or ads that evoke strong emotions and storytelling. - **Marketing and Advertising Industry:** Disruptive innovation opportunity: Embracing unconventional and emotional storytelling approaches to create impactful and memorable campaigns that cut through the clutter and resonate with consumers. ## Related on Trend Hunter - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Fathers Day Short Films](https://www.trendhunter.com/trends/care-makes-a-dad.md) - [Cheeky Father's Day Promotions](https://www.trendhunter.com/trends/dad-jokes2.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Pizza-Branded Dad Promotions](https://www.trendhunter.com/trends/za-for-pa-fathers-day-gift-shop.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Life Assistant Campaigns](https://www.trendhunter.com/trends/doordad.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md)