# In-Store Mixed-Reality Gyms Meta Quest and Puma Created the World's Smallest Gym By Laura McQuarrie | Published 2024-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-smallest-gym References: [creative.salon](https://creative.salon/articles/work/amv-bbdo-meta-quest-puma-the-world-s-smallest-gym)  Meta Quest and [Puma](https://www.trendhunter.com/trends/puma-athletes) partnered to create The World's Smallest Gym using [Meta Quest 3](https://www.trendhunter.com/trends/halloween-thrillboards) within a two-meter by two-meter space in a Puma flagship store, The East Side Mall and The Mall of Berlin. This in-store launch is perfectly timed to coincide with mid-January, a time when many people are close to giving up on their resolutions already. This compact space offers 15 to 20-minute trials of [immersive fitness applications](https://www.trendhunter.com/trends/fitness-game1) on Meta Quest 3. Excuses often act as the barriers that prevent people from starting or continuing a workout routine, and whether they're avoiding the crucial first step towards a healthier lifestyle and physical well-being because of poor weather or a lack of space at home, this gym shows how people can get out of their own way. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 88% | Activity: 96% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **In-store Mixed-reality Gyms:** Experience immersive fitness applications within a compact space in-store. - **Meta Quest 3:** Utilize the Meta Quest 3 technology to create a virtual gym experience. - **Immersive Fitness Applications:** Explore the use of immersive applications for short fitness trials. ### Industries Being Reshaped - **Retail:** Integrate in-store gyms to offer customers a unique fitness experience. - **Sports and Fitness:** Incorporate mixed-reality technology into fitness routines for an immersive workout. - **Technology:** Explore the potential of Meta Quest 3 for creating innovative fitness solutions. ## Related on Trend Hunter - [Metaverse-Focused Exercise Machines](https://www.trendhunter.com/trends/total-body-gym.md) - [Mixed-Reality Wellness Apps](https://www.trendhunter.com/trends/alo-moves-xr.md) - [Full-Body VR Workouts](https://www.trendhunter.com/trends/full-body-vr-workout.md) - [Physical Dedicated VR Stores](https://www.trendhunter.com/trends/meta-store.md) - [Mixed-Reality Fitness Applications](https://www.trendhunter.com/trends/kinneta.md) - [Mood-Boosting Gym Pop-Ups](https://www.trendhunter.com/trends/gym-pop-up.md) - [Small-Space VR Platforms](https://www.trendhunter.com/trends/snack-vr.md) - [Avatar-Centric Gaming Activities](https://www.trendhunter.com/trends/meta-quest-1.md) - [Modular Smart Gyms](https://www.trendhunter.com/trends/fittransformer.md)