# World's Most Expensive Store The House of Bijan By Rose A. Valenta | Published 2008-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-most-expensive-store-the-house-of-bijan References: [luxist](http://www.luxist.com/2008/02/17/bijan-the-most-expensive-store-in-the-world/) & [luxist](http://www.luxist.com/2008/02/17/bijan-the-most-expensive-store-in-the-world/) As we head into a recession, there is one store in Beverly Hills vying for the title “most expensive store in the world.” It is The [House of Bijan Boutique](https://www.trendhunter.com/trends/house-of-dior-new-york), located at 420 Rodeo Drive and hours are by appointment only. Mr. Bijon gained notoriety for making men's perfume. In fact, one of his perfume bottles is in a featured exhibit at the Smithsonian. Now, at The House of Bijon, inventory has diversified into a line of briefcases, luggage, jewelry, scarves, shirts, shoes, suits, ties, and watches; plus, more fragrances. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Retail:** The House of Bijan highlights the continued demand for luxury retail, even during a recession. - **Diversification of Product Offerings:** The House of Bijan's diversification of product offerings, from perfume to clothing, presents opportunities for other luxury brands to expand their reach. - **Appointment-only Shopping:** The House of Bijan's appointment-only shopping model could be a disruptive innovation for luxury retail, offering a more exclusive and personalized shopping experience. ### Sectors Adopting This - **Luxury Fashion:** The House of Bijan operates in the luxury fashion industry, which presents opportunities for other brands to innovate and differentiate themselves. - **Perfume and Fragrance:** The House of Bijan's origins in the perfume industry offer potential for innovation and disruption in the fragrance market. - **Personalized Retail:** The House of Bijan's appointment-only shopping model could be applied to other industries, such as high-end furniture or art, to offer a more personalized experience to consumers. ## Related on Trend Hunter - [Luxury Jeweler Boutiques](https://www.trendhunter.com/trends/luxury-jeweler.md) - [Luxe Fashion-House Concept Stores](https://www.trendhunter.com/trends/gold-house.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Luxury Retail Store Debuts](https://www.trendhunter.com/trends/fontainebleau-las-vegas.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Los Angeles-Honoring Fragrances](https://www.trendhunter.com/trends/louis-vuitton-ocean-blvd-colognes.md) - [Architecturally Inspired Luxury Boutiques](https://www.trendhunter.com/trends/luxury-boutique.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Luxury Collector-Focused Retail Experiences](https://www.trendhunter.com/trends/avi-co.md)