# Exclusive Gift Catalogues Neiman Marcus Rebels Against Credit Crunch By Cowbag | Published 2008-10-10 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-most-expensive-gift-catalogue-christmas-rebellion-aginst-the-credit References: [telegraph](http://www.telegraph.co.uk/news/uknews/3163835/Worlds-most-expensive-Christmas-presents-revealed-in-new-catalogue.html) & [neimanmarcus](http://www.neimanmarcus.com/store/sitelets/christmasbook/christmasbook.jhtml?icid=promo1) The new [Neiman](https://www.trendhunter.com/trends/curated-highend-fragrance-collection) Marcus Christmas Book is online now in its entirety. It contains totally amazing and out-of-reach options, but it is always good to [window shop and dream](https://www.trendhunter.com/trends/quince-gourmet-food-wines). For example, you get the chance to play with the Harlem Globetrotters for $110,000 or, for the same price, the AMAZING M-Velope's Transformable Structure. Submarines, mini Harley Davidsons and mini Mercedes are all also on offer. **Implications** - In the consumer world, those who can afford luxury products will buy them, and those who can't, will fantasize about them. As a result, the companies who overexpose consumers to seemingly unreachable luxuries manipulate these items from a "want" to a "need" status in the public eye. As consumer need for extravagance increases, this offsets the production-consumption cycle at an exponential rate. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 26% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What's Driving This Trend - **Extravagant Luxury:** The exposure to seemingly unreachable luxuries manipulates these items from a 'want' to a 'need' status in the public eye, increasing consumer need for extravagance. - **Dream Shopping:** Consumers who can't afford luxury products will fantasize about them, creating a desire for aspirational goods. - **Personalized Experiences:** Offering unique experiences like playing with the Harlem Globetrotters allows companies to provide exclusive, personalized offerings to high-end consumers. ### Who This Affects Most - **Luxury Retail:** The luxury retail industry can capitalize on the trend of increasing consumer need for extravagance by curating and showcasing unreachable luxuries. - **E-commerce:** Online platforms can cater to the consumer desire for dream shopping by providing virtual window shopping experiences and offering aspirational products. - **Event Experiences:** The event planning industry can tap into personalized experiences trend by offering unique and exclusive experiences to affluent customers. ## Related on Trend Hunter - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Luxe Holiday-Themed Campaigns](https://www.trendhunter.com/trends/chteau-divoires.md) - [Luxury Game Sets](https://www.trendhunter.com/trends/luxury-board-game.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Curated High-End Fragrance Collections](https://www.trendhunter.com/trends/curated-highend-fragrance-collection.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Online Luxury Vehicle Retailers](https://www.trendhunter.com/trends/saks.md) - [Modified Luxury Vehicle Concepts](https://www.trendhunter.com/trends/modified-luxury-vehicle.md)