# $1000 Bourbon Cocktails Zing Sang & Watch Hill Proper Made the World's Most Expensive Bloody Mary By Laura McQuarrie | Published 2023-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-most-expensive-bloody-mary References: [tastingtable](https://www.tastingtable.com/1277874/worlds-most-expensive-bloody-mary-debut-rare-bourbon/) & [watchhillproper](http://www.watchhillproper.com/zingzang/)  At the exhilarating Kentucky Derby, guests are invited to experience the World's Most Expensive Bloody Mary concocted by Bloody Mary mix brand [Zing Zang and](https://www.trendhunter.com/trends/zing-zang) Watch Hill Proper [Bourbon Bar & Kitchen](https://www.trendhunter.com/trends/mother-of-bourbon), the world's largest American Whiskey Bar and Kentucky's first premier bourbon club. The Zing Zang "Win" Mary is a $1,149 bourbon Bloody Mary made with Zing Zang's new [Blazing Bloody Mary Mix](https://www.trendhunter.com/trends/ready-to-drink-bloody-mary), plus a rare flight of Pappy Van Winkle bourbon. This luxurious bourbon cocktail is served in a 24-karat gold leaf, handblown crystal glass with a handcrafted custom silver sipper stirrer created by the fifth-generation silversmiths making the Kentucky Derby Trophy for 47 years. A portion of the proceeds will help to support the Permanently Disabled Jockeys Fund. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 62% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Cocktails:** Creating expensive, premium cocktails offers an opportunity to tap into the high-end, luxury market. - **Collaboration Between Brands:** Partnering with other brands to create unique, exclusive products can generate buzz and increase revenue. - **Custom Glassware:** Designing bespoke glassware for serving cocktails provides a chance to innovate in the barware industry and offer a unique experience for customers. ### Sectors Adopting This - **Beverage:** The beverage industry can capitalize on the trend of luxury cocktails by creating premium products and collaborating with other brands to offer unique experiences to customers. - **Hospitality:** Hotels and restaurants can attract high-end customers by offering exclusive, expensive cocktails and partnering with known brands to offer a unique experience. - **Glassware:** Designing and manufacturing custom glassware for luxury bars and restaurants provides an opportunity to innovate in the glassware industry and cater to a high-end market. ## Related on Trend Hunter - [$150 RTD Cocktails](https://www.trendhunter.com/trends/150-rtd-cocktail.md) - [Diamond-Encrusted Martini Glasses](https://www.trendhunter.com/trends/marrow-martini.md) - [Anniversary-Celebrating American Whiskeys](https://www.trendhunter.com/trends/american-whiskey1.md) - [Extravagant Luxury Bourbons](https://www.trendhunter.com/trends/luxury-bourbon.md) - [Exclusive Hand-Crafted Julep Cups](https://www.trendhunter.com/trends/handcrafted-julep-cups.md) - [Spicy Canned Cocktails](https://www.trendhunter.com/trends/ready-to-drink-bloody-mary.md) - [Anniversary-Celebrating Charitable Cups](https://www.trendhunter.com/trends/julep-cups.md) - [Condiment-Branded Cocktail Mixes](https://www.trendhunter.com/trends/lea-perrins-zesty-bloody-mary-mix.md) - [Bottled Bloody Marys](https://www.trendhunter.com/trends/laiba.md)