# Contemporary Eco Annuals The World's Most Eco-Friendly Calendar Has No Pages or Numbers By Amelia Roblin | Published 2014-02-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-most-ecofriendly-calendar References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/02/the-worlds-most-eco-friendly-calendar.html) & [behance.net](https://www.behance.net/gallery/Volkswagen-The-Worlds-Most-Eco-Friendly-Calendar/14649885) The World's Most Eco-Friendly Calendar was created as a modern version of the popular company gift. While many businesses distribute promotional yearly organizers, [Volkswagen](https://www.trendhunter.com/trends/volkswagen-id-life) hoped to do something similar that would certainly stand out. The team from Memac Ogilvy came up with a solution that would adhere to the car company's Think Blue initiative to stay green. Instead of printing pages, numbers and ad-style photos, the designers took 99.9% recycled cardboard material and folded it into an [iPhone](https://www.trendhunter.com/trends/zens-4in1-modular-wireless-charger) stand that can eventually be recycled once more. The idea behind the World's Most Eco-Friendly Calendar is that modern man tends to use his [smartphone agenda](https://www.trendhunter.com/trends/calendar-plus-max) instead of a printed one, so this clever product does the trick in a resourceful and versatile way. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Promotional Products:** Creating innovative and sustainable alternatives to traditional promotional items, such as calendars, that align with companies' green initiatives. - **Digital Agenda Replacement:** Developing products that cater to the modern reliance on smartphone agendas, such as versatile cardboard iPhone stands that can be recycled. - **Recycled Material Innovations:** Exploring new ways to repurpose recycled materials, like cardboard, to create functional and eco-friendly products. ### Where This Applies - **Promotional Products:** Transforming the promotional products industry by offering eco-friendly alternatives that resonate with environmentally conscious consumers. - **Smartphone Accessories:** Capitalizing on the demand for smartphone accessories that are both practical and sustainable, like recyclable iPhone stands. - **Sustainable Packaging:** Revolutionizing the packaging industry by utilizing recycled materials to create eco-friendly alternatives, including cardboard products that can be easily recycled. ## Related on Trend Hunter - [Flipping Mechanical Desktop Calendars](https://www.trendhunter.com/trends/gnomon-perpetual-flip-calendar.md) - [Eco Coffee Advent Calendars](https://www.trendhunter.com/trends/eco-coffee-pod-advent-calendar.md) - [Climate-Awareness Wool Calendars](https://www.trendhunter.com/trends/irreversible-scale.md) - [Eco-Friendly Chocolate Advent Calendars](https://www.trendhunter.com/trends/alter-eco-advent-calendar.md) - [Coastal Desk Calendars](https://www.trendhunter.com/trends/lighthouse-calendar.md) - [Vegan-Friendly Advent Calendars](https://www.trendhunter.com/trends/happi-advent-calendar.md) - [Eco-Friendly Paper Cameras](https://www.trendhunter.com/trends/paper-camera.md) - [Colorful Poster-Sized Wall Planers](https://www.trendhunter.com/trends/big-wall-calendar.md) - [Eco Licorice Advent Calendars](https://www.trendhunter.com/trends/lakrids-by-blow-by-pulpac.md)