# Towering Tablet Installations The World's Largest iPhone for the Launch of Lara Croft on iPad By Gemma Vardon | Published 2010-12-21 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-largest-iphone References: [gamer4eva](http://www.gamer4eva.com/2010/12/lara-croft-makes-ipad-debut-with-worlds.html) & [laracroftandtheguardianoflight](http://www.laracroftandtheguardianoflight.com/) The World's largest [iPhone](https://www.trendhunter.com/trends/sabine-marcelis-1) towers over St. Pancras commuters for the Lara Croft iPad launch. Tomb Raider enthusiasts were able to enjoy this giant digital billboard made entirely from [iPads](https://www.trendhunter.com/trends/iframix-smart-frame). The one-of-a-kind installation is made up of 56 iPads, making the World's largest iPhone a tower of [Apple](https://www.trendhunter.com/trends/twelve-south-hoverbar-tower) goodness. Lara Croft and the Guardian of Light is available to download from iTunes for the iPad, iPhone and iPod. **Implications** - These giant tablet installations demonstrate what companies must resort to in order to get noticed. Nowadays, consumers require abrupt marketing techniques and shockvertising in order to recognize a product and consider it for purchasing. Businesses would be wise to use campaigns that shock and excite viewers instead of using standard commercials. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 39% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What Makes This Trend Stand Out - **Gigantic Screen Marketing:** Companies are trying to shock and attract viewers through larger than life screen installations. - **Interactive Campaigns:** Consumers demand abrupt marketing techniques, businesses should use campaigns that excite viewers and allow them to interact with the brand. - **Imaginative Billboards:** Posters and billboards are becoming an old way of advertising as companies are starting to think outside of the box and use technology to make a statement. ### Sectors Adopting This - **Advertising:** Companies in the advertising industry should consider investing in new technologies like this in order to differentiate themselves from their competitors. - **Tech & Consumer Electronics:** Companies within the tech & consumer electronics industry could use this trend to showcase their products in an interactive and eye-catching way to reach out to their target audiences. - **Entertainment:** The entertainment industry could use interactive and imaginative billboards to promote upcoming movies, and make themselves stand out from the competition. ## Related on Trend Hunter - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Colossal Holographic Displays](https://www.trendhunter.com/trends/colossal-holographic-display.md) - [Mirrored Sculpture Installations](https://www.trendhunter.com/trends/sabine-marcelis-1.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Large Format Tablets](https://www.trendhunter.com/trends/ktc-inch-android-display.md) - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Extra-Tall Tablet Stands](https://www.trendhunter.com/trends/twelve-south-hoverbar-tower.md) - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md) - [Gargantuan Digital Lifeguards](https://www.trendhunter.com/trends/public-safety-initiative.md)