# Oktoberfest-Inspired Burgers This Gourmet Burger Celebrates the World's Largest Beer Festival By Katherine Pendrill | Published 2015-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-largest-beer-festival References: [brandeating](http://www.brandeating.com/2015/09/red-robin-celebrates-oktoberfest-with-new-uber-burger.html) & [redrobin](http://www.redrobin.com/finest.html) [Red Robin](https://www.trendhunter.com/trends/cheese-lovers-remix) has announced the release of a new burger in honor of the world's largest beer festival. [Oktoberfest](https://www.trendhunter.com/trends/beer-flavored-oktoberfest-rings) is an annual German festival that celebrates traditional Bavarian culture. To commemorate the festival, Red Robin has designed its own Bavarian-style burger. The new dish is called the 'UberBurger' and it is part of Red Robin's premium burger line. The burger consists of a half-pound Black Angus patty, which is topped with candied bacon and a grilled bratwurst. The burger also contains several beer-infused toppings including Samuel Adams-glazed onions, Merkts beer cheese and a tangy beer mustard. The whole dish is served on a toasted pretzel bun for an extra Bavarian touch. In addition to the gourmet burger, Red Robin is also introducing a Cheesy Beer Brat and Bavarian Poutine Fries. The dishes are the perfect way to celebrate the start of the world's largest beer festival. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Oktoberfest-inspired Burgers:** Disruptive innovation opportunity: Exploring unique flavor combinations and beer-infused toppings to create gourmet burgers with a Bavarian twist. - **Premium Burger Line:** Disruptive innovation opportunity: Creating a high-end burger menu with gourmet ingredients and unique combinations to cater to a more discerning customer base. - **Bavarian Culinary Influence:** Disruptive innovation opportunity: Incorporating traditional Bavarian flavors and ingredients into various dishes to offer a unique culinary experience. ### Industries Being Reshaped - **Casual Dining Restaurants:** Disruptive innovation opportunity: Capitalizing on the growing demand for unique and gourmet burgers by introducing Oktoberfest-inspired offerings to attract a new customer base. - **Craft Beer Industry:** Disruptive innovation opportunity: Collaborating with breweries to create beer-infused toppings and incorporating craft beers in the burger creation process to cater to beer enthusiasts. - **Food Festivals and Events:** Disruptive innovation opportunity: Partnering with culinary events and festivals to showcase innovative burger creations inspired by cultural celebrations like Oktoberfest and attract food enthusiasts. ## Related on Trend Hunter - [Celebratory Oktoberfest Burgers](https://www.trendhunter.com/trends/oktoberfest-burger.md) - [German Bratwurst Patty Burgers](https://www.trendhunter.com/trends/bratwurst-burger.md) - [Oktoberfest-Inspired Restaurant Menus](https://www.trendhunter.com/trends/dog-haus-oktoberfest.md) - [Cheese-Celebrating Restaurant Menus](https://www.trendhunter.com/trends/cheese-lovers-remix.md) - [Indulgent Halloween Burger Menus](https://www.trendhunter.com/trends/mega-monster-burger.md) - [Patriotic Olympics-Inspired Burgers](https://www.trendhunter.com/trends/gold-medal-burger.md) - [Pretzels-Stuffed Oktoberfest Sausages](https://www.trendhunter.com/trends/new-oktoberwrst-sausage.md) - [Oktoberfest-Inspired Bavarian Pizzas](https://www.trendhunter.com/trends/bavarian-pizza.md) - [Extra-Juicy Burger Lineups](https://www.trendhunter.com/trends/new-bigger-juicier-burgers.md)