# Ultra-Spicy Canned Chilis The Hormel Chili Ghost Reaper World’s Hottest Chili with Beans is Fiery By Michael Hemsworth | Published 2020-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-hottest-chili References: [chewboom](https://www.chewboom.com/2020/10/20/hormel-unveils-worlds-hottest-canned-chili-made-with-ghost-and-carolina-reaper-peppers/) & [hormelfoods](https://www.hormelfoods.com) The Hormel Chili Ghost Reaper [World’s](https://www.trendhunter.com/trends/worlds-hottest-chocolate-bar) Hottest Chili with Beans is a new offering from the brand that's targeted towards brave consumers who are in search of an [ultra-spicy option](https://www.trendhunter.com/trends/pringles-ghost-pepper-ranch) to enjoy from the comfort of home with minimal preparation required. The product comes in the form of the brand's signature chili with beans that has been infused with both [ghost peppers and Carolina Reaper peppers](https://www.trendhunter.com/trends/zarpado-reaper) to add a burst of fiery heat. The product is thus reported to have a total Scoville Heat Units (SHU) rating of three million thanks to the above-mentioned peppers being used in the recipe. The Hormel Chili Ghost Reaper World’s Hottest Chili with Beans is a limited-edition offer that will be available only while supplies last in packs of two on Target.com starting on Sunday, October 25, 2020 at 7am CDT. Image Credit: Hormel ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Ultra-spicy Canned Chilis:** Disruptive innovation opportunity: Developing more extreme heat levels in canned chili products to cater to the growing demand for ultra-spicy options. - **Ghost Reaper Peppers:** Disruptive innovation opportunity: Exploring the use of highly potent peppers like ghost peppers and Carolina Reaper peppers in various food products to create unique and intense flavor profiles. - **Limited-edition Food Products:** Disruptive innovation opportunity: Capitalizing on the exclusivity of limited-edition food products to create excitement, drive sales, and cultivate a sense of urgency among consumers. ### Who This Affects Most - **Canned Food Industry:** Disruptive innovation opportunity: Experimenting with unconventional ingredients and flavor combinations in canned food products to attract adventurous consumers seeking unique culinary experiences. - **Spicy Food Industry:** Disruptive innovation opportunity: Developing innovative methods to increase the heat levels in spicy food products for customers who crave intense and fiery flavors. - **Online Retail Industry:** Disruptive innovation opportunity: Leveraging online platforms and limited-edition releases to create a sense of exclusivity and drive online sales of unique food products like the Ultra-Spicy Canned Chilis. ## Related on Trend Hunter - [Fiery Ghost Pepper Burritos](https://www.trendhunter.com/trends/ghost-burrito.md) - [Spicy Chicken Noodle Soups](https://www.trendhunter.com/trends/chunky-ghost-pepper-chicken-noodle-soup.md) - [Fiery Miso Soups](https://www.trendhunter.com/trends/spicy-miso-soup.md) - [Adults-Only Ultra-Spicy Meals](https://www.trendhunter.com/trends/pepper-x-meals.md) - [Game Day Canned Chilis](https://www.trendhunter.com/trends/hormel-chilis.md) - [Extra-Spicy Squeezable Cheeses](https://www.trendhunter.com/trends/primula-carolina-reaper.md) - [Ghost Pepper Wing Sauces](https://www.trendhunter.com/trends/ghost-pepper-hot-sauce.md) - [Sweetly Spicy Snack Products](https://www.trendhunter.com/trends/sweet-carolina-reaper-cheetos.md) - [Ultra-Hot Carne Secas](https://www.trendhunter.com/trends/reaper-flavor.md)