# Groundbreaking Music Marketing World's First Mobile Album By Ayman | Published 2008-02-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-first-mobile-album References: [billboard](http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003708684) We have seen exclusive mobile singles before, but [Timbaland](https://www.trendhunter.com/trends/mini-wax-tracks1) and [Verizon](https://www.trendhunter.com/trends/5g-enabled-cars) Wireless are set to make the first "[mobile album](https://www.trendhunter.com/trends/eleven-album)," which will be exclusively available to subscribers of V Cast, Verizon's mobile entertainment service. Timbaland will produce one song per month throughout 2008. Each month, he will work with a different artist on a track while touring the country on the Verizon Mobile Recording Studio Bus, which will also capture making-of footage for V Cast subscribers on a dedicated Timbaland channel. The partnership kicks with a pre-Grammy party co-hosted by Verizon and People magazine. During the event, Timbaland will debut the first Verizon song, which features Mosley Music artist Keri Hilson. Timbaland and Hilson recorded two tracks during a three-week period last month, one of which will be introduced at the party and go mobile within a few days. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Exclusive Mobile Content:** The trend of exclusive mobile content is growing, offering companies the opportunity to create unique, limited-access experiences for consumers. - **Mobile Album Releases:** The trend of releasing entire albums through mobile platforms presents an opportunity for musicians and record labels to experiment with new ways of distributing their content. - **Mobile Recording Studios:** The use of mobile recording studios allows artists to easily collaborate with other musicians and creates opportunities for sponsorships and marketing partnerships. ### Industries Being Reshaped - **Telecommunications:** The telecommunications industry can benefit from partnering with musicians and other creatives to provide exclusive mobile content for their subscribers. - **Music Production:** Record labels and music production companies can explore new avenues for album releases by utilizing mobile platforms and recording studios. - **Marketing and Advertising:** Marketing and advertising companies can leverage the trend of exclusive mobile content by partnering with artists and brands to create unique, one-of-a-kind experiences for consumers. ## Related on Trend Hunter - [Limited Mini Collab Vinyls](https://www.trendhunter.com/trends/mini-wax-tracks1.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Inclusive Audio Features](https://www.trendhunter.com/trends/tim-vibe.md) - [Music Event-Supporting Partnerships](https://www.trendhunter.com/trends/2025-mtv-video-music-awards.md) - [Sustainable Indie Album Releases](https://www.trendhunter.com/trends/moon-music.md) - [Music-Focused NFT Partnerships](https://www.trendhunter.com/trends/limewire.md) - [Metaverse Music Apps](https://www.trendhunter.com/trends/verses.md) - [Corn-Based Music Albums](https://www.trendhunter.com/trends/roots-remastered.md)