# Street Art Museums The Ephemeral Museum in Lisbon By Ines Freitas | Published 2009-03-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-first-ephemeral-museum-a-street-art-museum-in-lisbon References: [museuefemero](http://www.museuefemero.com/) Here's a museum that is the size of Lisbon. Embracing a concept of art that is neither static nor institutionalized, The Ephemeral Museum encapsulates the work of several [street artists](https://www.trendhunter.com/trends/surreal-street-art-1), both Portuguese and international in descent. The concept is simple. To visit the museum, you have to log on to its website and print the maps with the [walking circuits](https://www.trendhunter.com/trends/museotrack). You can also download the podcasts for an audioguide. Every 'exhibit' is identified with a caption--just like a [traditional museum](https://www.trendhunter.com/trends/the-chocolate-story). Put on some comfy sneakers and get on the track! Inaugurated on July 2008, The Ephemeral Museum was created by Fundación Pampero (from the Venezuelan rum brand Pampero) in association with Movimento Acorda Lisboa. Advertising agency Leo Burnett - Lisboa is also a partner. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 51% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Why This Trend Is Growing - **Street Art Tourism:** Opportunities for tourism businesses to offer guided tours and experiences around cities with notable street art installations. - **Alternative Museums:** The rise of museums that feature non-traditional forms of art, such as street art, and prioritize experiential and interactive features. - **Digital Museum Experiences:** Opportunities to create digital and augmented reality museum experiences that can be accessed remotely, providing wider access to art and cultural experiences. ### Industries Being Reshaped - **Tourism:** With the rise of street art tourism, tour operators and travel companies can create unique travel itineraries to showcase notable street art installations. - **Museum & Exhibition:** Alternative museums, such as The Ephemeral Museum, can provide inspiration for traditional museums and exhibitions to incorporate more interactive and experiential elements in their spaces. - **Creative Advertising:** Partnerships between brands and alternative art initiatives can result in disruptive and engaging advertising campaigns that blur the lines between art and commerce. ## Related on Trend Hunter - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Museum Street Art Exhibits](https://www.trendhunter.com/trends/piranha-tank.md) - [Sensory Museum Experiences](https://www.trendhunter.com/trends/sensory-museum.md) - [Virtual Pub Museums](https://www.trendhunter.com/trends/heineken-pub-museums.md) - [Responsive Light Museums](https://www.trendhunter.com/trends/phenomena.md) - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md) - [Chocolate Honoring Museums](https://www.trendhunter.com/trends/the-chocolate-story.md) - [Reflective Museum Conversion](https://www.trendhunter.com/trends/hangzhou-empathy-museum.md)