# Delectable Dessert Advertising World's First Chocolate Billboard By Cowbag | Published 2007-04-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-first-chocolate-billboard-the-ultimate-form-of-disposable-advertisin References: [thorntons](http://www.thorntons.co.uk) & [news.bbc](http://news.bbc.co.uk/1/hi/business/6522643.stm) The World's first chocolate billboard was unveiled in Covent Garden Plaza, London. Made for Thornton's - the the news of the chocolate billboard is literally hot off the press - hence the press photographer is in the way! UPDATE: All 60 stone of the billboard were eaten by the public in three hours! **Implications** - Billboards are a favorite marketing tool for their larger-than-life presence; to stand out from the crowd, marketers are increasingly designing 3-D billboards that reflect the client's brand. This chocolate billboard inspired a guerrilla feeding frenzy as passersby enjoyed the gratis sweet treats. By adding a free giveaway to the eye-catching billboard, Thornton's inspired viral buzz and positive brand perception. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **3-D Billboards:** The rise of 3-D billboards presents a disruptive innovation opportunity for marketers to create visually engaging and brand reflective advertisements. - **Guerrilla Marketing:** Incorporating guerrilla marketing tactics, such as free giveaways, into advertising campaigns can spark viral buzz and enhance brand perception. - **Interactive Outdoor Advertising:** Interactive billboards that engage and interact with passersby offer a disruptive innovation opportunity for brands to capture attention and create memorable experiences. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage 3-D billboards, guerrilla marketing, and interactive outdoor advertising to create impactful and engaging campaigns. - **Food and Beverage:** Incorporating free giveaways and interactive elements into outdoor advertisements can be a disruptive innovation in the food and beverage industry, enhancing brand visibility and customer experience. - **Marketing and Branding:** The rise in 3-D billboards, guerrilla marketing, and interactive outdoor advertising presents new disruptive innovation opportunities for marketers to create unique and memorable campaigns that resonate with consumers. ## Related on Trend Hunter - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Laser-Engraved Chocolate Bars](https://www.trendhunter.com/trends/laser-engraved-chocolate-bars.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md)