# Ice Driving Bentley Continental GT Sets World Record at 331 km/h By POPEYE | Published 2007-03-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-fastest-ice-speed-record-bentley-continental-gt References: [autoblog](http://www.autoblog.com/2007/03/16/bentley-continental-flies-to-world-ice-speed-record/) & [bentleymedia](http://www.bentleymedia.com/MediaSite/Login.aspx?websiteid=3&langid=2&cpflgs=1111&marketid=1&infid=629) You might not expect that most car makers would test the upper boundaries of their vehicles' performance the way that [Bentley](https://www.trendhunter.com/trends/bentayga-speed) has. Bentley raced its [Continental GT](https://www.trendhunter.com/trends/mulliner-blackline) in Oulu, Finland on frozen sea ice. The car reached a top speed of 331 km/h, on ice. It's not likely that you'll ever drive that fast, especially in such frigid conditions... but it's rad that you can. **Implications** - Businesses who provide consumers with the opportunity to engage in thrilling or exhibitionist activities will appeal to a large clientele. Many consumers today find themselves bored, restless and uninspired; daredevil and action-packed activities can be a simple way for businesses to ease this burden for a large number of clients. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 36% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Ice Driving Tours:** Tourism companies can provide customers with an exhillarating winter experience through offering ice-drive tours on frozen lakes and sea ice. - **High-performance Vehicle Testing:** Many automakers are pushing their high-performance vehicles to the limit in order to attract thrill-seeking and adventurous customers who desire to experience the limits of automotive performance. - **Winter Car Racing:** Winter car racing events present a potentially lucrative opportunity for automotive manufacturers and race organizers looking to expand their offerings into the previously unexplored winter racing niche. ### Where This Applies - **Tourism:** Tourism companies can provide customers with an exhillarating winter experience through offering ice-drive tours on frozen lakes and sea ice. - **Automotive Manufacturing:** Many automakers are pushing their high-performance vehicles to the limit in order to attract thrill-seeking and adventurous customers who desire to experience the limits of automotive performance. - **Motorsports:** Winter car racing events present a potentially lucrative opportunity for automotive manufacturers and race organizers looking to expand their offerings into the previously unexplored winter racing niche. ## Related on Trend Hunter - [Record-Breaking Electric Auto Drifts](https://www.trendhunter.com/trends/gac-group.md) - [Space-Themed SUVs](https://www.trendhunter.com/trends/bentayga-speed.md) - [Blacked-Out Sportscar Spec Packages](https://www.trendhunter.com/trends/mulliner-blackline.md) - [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md) - [Breakneck Speed Electric Vehicles](https://www.trendhunter.com/trends/lucid-air-grand-touring-performance.md) - [Record-Setting E-Motorbikes](https://www.trendhunter.com/trends/rgnt-motorcycles.md) - [Cancer Research Vehicle Auctions](https://www.trendhunter.com/trends/sagerstrong-foundation-bentley.md) - [Ultra-Sporty Luxury Sedan EVs](https://www.trendhunter.com/trends/bmw-i7-m70-xdrive.md) - [Automotive Curated Road Trips](https://www.trendhunter.com/trends/extraordinary-journey.md)