# Cost-Accommodating Cruisers Bajaj Auto's RE60 Rumored to be the World's New Cheapest C By Senduran Bhakthakumaran | Published 2012-01-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-cheapest-car1 References: [bbc](http://www.bbc.co.uk/news/world-asia-16391248) & [businesstoday.intoday.in](http://businesstoday.intoday.in/story/bajaj-re60/1/21381.html) Before you place your bets on [Tata Motors](https://www.trendhunter.com/trends/avinya) for the manufacturer of the world’s cheapest car, you may want to pay attention to the unveiling of [Bajaj Auto](https://www.trendhunter.com/trends/bajaj-auto)’s RE60, predicted to be [Tata Nano](https://www.trendhunter.com/trends/datadriven-connected-cars)’s newest competitor. The Tata Nano has been crowned industry leader for its ability to fulfill the requirements of the average family car while only costing approximately $2,500. However, the RE60 won’t give up the throne so easily. Primarily focused on the production of scooters and world renowned for its three-wheeled vehicles, Bajaj Auto has now developed a family small car that will not let the developing families of India be left behind in the country’s recently precipitous urbanization. Bajaj Auto takes pride in its frugal and cost-competitive beliefs shown through the design and performance of the RE60. As auto-rickshaws (three-wheeled vehicles for hire) are in high demand within India, these cars will surely perk the interest of the nation’s daily commuters and set a new high -- or low -- in affordable and innovative car manufacturing. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Car Manufacturing:** The competition between Bajaj Auto's RE60 and Tata Nano will drive innovation in creating cost-effective cars for families. - **Frugal Design and Performance:** Bajaj Auto's focus on frugality and cost-competitiveness will push the boundaries of economical car design and performance. - **Innovative Urban Commuting Solutions:** The introduction of RE60 will offer an innovative option for daily commuters in India, revolutionizing the auto-rickshaw industry. ### Sectors Adopting This - **Automotive Manufacturing:** The rivalry between Bajaj Auto and Tata Motors will fuel advancements and disruption in the automotive manufacturing industry. - **Urban Mobility:** The development of RE60 will transform urban commuting solutions and impact the urban mobility industry. - **Affordable Consumer Goods:** The launch of RE60 will create new opportunities in the affordable car market, impacting the consumer goods industry. ## Related on Trend Hunter - [Strict Low-Emission EVs](https://www.trendhunter.com/trends/avinya.md) - [Hybrid EV Initiatives](https://www.trendhunter.com/trends/bajaj-auto.md) - [Affordable Two-Seater Electric Vehicles](https://www.trendhunter.com/trends/ark-zero.md) - [Motorcycle-Inspired Nanocars](https://www.trendhunter.com/trends/nanocar.md) - [Compact Electric Microcars](https://www.trendhunter.com/trends/compact-electric-microcar.md) - [Cost-Effective Electric Motorcycles](https://www.trendhunter.com/trends/roam-air.md) - [Financed Indian E-Motorbikes](https://www.trendhunter.com/trends/revolt-rv400.md) - [Electric Quadricycle Debuts](https://www.trendhunter.com/trends/microlino-2.md) - [Capaciously Compact Robotaxis](https://www.trendhunter.com/trends/autonomous-taxis.md)