# Massive Shaving Murals Gillette Artistically Features The World's Biggest Shave By Chalaine Mantha | Published 2011-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/worlds-biggest-shave References: [creativity-online](http://creativity-online.com/work/gillette-worlds-biggest-shave/22507) & [bbdo](http://www.bbdo.com/) The World's Biggest Shave by [Gillette](https://www.trendhunter.com/trends/gradey-dick) features a massive mural of [Yankees](https://www.trendhunter.com/trends/siegelman-stable-x-new-york) baseball player Derek Jeter's face in the heart of SoHo New York. The billboard gets repainted daily to reflect the various stages of a man's shaving regime. The project has a three-day cycle and will end on March 6th, 2011 for the start of spring baseball training. The billboard requires ten gallons of paint to cover Jeter's 20-foot face. Gillette picked Jeter for The World's Biggest Shave because he always has a cleanly shaven face and is rarely ever seen with stubble. The project was created by BBDO New York and the painting is done by [Colossal Media](https://www.trendhunter.com/trends/merrell-get-outside). The World's Biggest Shave is a great campaign for Gillette and will no doubt attract the attention of people passing by. The billboard's tagline reads "Everyday masterpiece." ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 32% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Guerilla Advertising:** Massive shaving murals are a unique, attention-grabbing way to market a product and could be expanded into other industries. - **Daily Interactive Campaigns:** Repainting the mural daily could become a trend in interactive advertising and create more interest and engagement with consumers. - **Athlete Endorsements:** Using well-known athletes known for their clean-shaven look, rather than traditional models, could become a trend in advertising personal care and grooming products. ### Who This Affects Most - **Personal Care:** Creating interactive campaigns and guerilla advertising through murals could be a way for personal care products to increase consumer engagement and brand awareness. - **Professional Sports:** Using athlete endorsements in advertising campaigns, particularly those known for their attention to personal grooming, could become a more common trend in professional sports. - **Outdoor Advertising:** Mural advertising could become an increasingly popular form of outdoor advertising, particularly for brands wanting to create a unique, interactive campaign for consumers. ## Related on Trend Hunter - [Raptors Basketball Campaigns](https://www.trendhunter.com/trends/gradey-dick.md) - [Sports-Themed Grooming Tools](https://www.trendhunter.com/trends/gillette-1.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Shaving Game Experiences](https://www.trendhunter.com/trends/razor-island.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Barber-Backed Murals](https://www.trendhunter.com/trends/andis-company.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md)