# Swedish Plant-Based Minced Proteins IKEA Released Its 'Världsklok' Plant-Based Minced Pea Product By Colin Smith | Published 2022-03-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/world-wise References: [greenqueen.hk](https://www.greenqueen.com.hk/ikea-plant-baed-mince-launch/) & [ikea](https://www.ikea.com/es/en/p/varldsklok-plant-mince-shapeable-frozen-70506195/)  [IKEA](https://www.trendhunter.com/trends/plantbased-food-range) has released a new [plant-based minced beef](https://www.trendhunter.com/trends/beyond-ground) product named 'Världsklok,' which translates directly to "world wise." This item is a [pea protein mince](https://www.trendhunter.com/trends/pea-protein-mince) that can be used in nearly any recipe that regularly calls for ground beef. This release is the latest measure IKEA is taking to achieve its goal of becoming 50% plant-based at its restaurants by 2025. The name of the item, Världsklok, is an homage to the belief that it is smarter to eat plant-based foods due to the lower impact on the environment and the ecosystem. The Swedish plant-based minced protein is available at IKEA locations across the United States now. The item is sold in 750-gram bags for approximately $7 USD. Image Credit: IKEA ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 28% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Proteins:** The rise of plant-based proteins has created an opportunity for companies to meet demand from consumers who are seeking healthier, sustainable, and eco-friendly food options. - **Meat Alternatives:** The increasing popularity of meat alternatives is disrupting the traditional meat industry, opening up opportunities for new companies to enter the market with plant-based products. - **Sustainable Food Production:** The trend towards sustainable food production is driving innovation in agriculture and food technology, creating opportunities for companies to develop new ways to produce plant-based proteins on a large scale. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has an opportunity to develop new products to meet the growing demand for plant-based protein alternatives. - **Agriculture:** The agriculture industry has an opportunity to develop new plant-based farming practices to increase production of sustainable, eco-friendly protein sources. - **Retail:** The retail industry has an opportunity to create new plant-based food products and to meet the growing demand for sustainable and healthier food options. ## Related on Trend Hunter - [Decor Retailer Food Ranges](https://www.trendhunter.com/trends/plantbased-food-range.md) - [Plant-Based Retailer Cafeteria Sausages](https://www.trendhunter.com/trends/this-isnt-pork-sausages.md) - [Plant-Based Printed Meatballs](https://www.trendhunter.com/trends/printed-meatballs.md) - [Vegan Chicken Menu Expansions](https://www.trendhunter.com/trends/ikea-4.md) - [Globally Inspired Meatball Menus](https://www.trendhunter.com/trends/all-around-menu.md) - [Shapeable Plant-Based Meats](https://www.trendhunter.com/trends/shape-sizzle-mince.md) - [Insect-Targeted Meatballs](https://www.trendhunter.com/trends/seedballs.md) - [Plant-Powered Food Halls](https://www.trendhunter.com/trends/saluhall.md) - [Pea-Based Protein Minces](https://www.trendhunter.com/trends/pea-protein-mince.md)