# Global Streetwear Project Series Urban Outfitters Introduces the New World Wide Brands Program By Amy Duong | Published 2019-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/world-wide-brands References: [highsnobiety](https://www.highsnobiety.com/p/urban-outfitters-world-wide-brands-indonesia/) & [urbanoutfitters](https://www.urbanoutfitters.com/mens-international-brands) Retail label [Urban Outfitters](https://www.trendhunter.com/trends/on-rotation) introduces its latest 'World Wide Brands' program, kicking off the series on February 25th with Indonesia. The project highlights emerging labels every month, spotlighting global streetwear interpretations -- this adopts a broad range of designs including new graphic details to simple traditional denim. The first drop feature two Indonesian labels, 'Pop Meets Pop' and '[Paradise Youth Club](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum).' Pop Meets Pop is known for its denim expertise alongside bold print details and Paradise Youth Club recognizes classic designs that focus on youth culture. Some highlighting pieces include a translucent waist bag and the '420 indigo' selvedge jeans. Next month, Urban Outfitters plans to continue its World Wide Brands series with Copenhagen's Scandi design translated by Le Fic, [Soulland](https://www.trendhunter.com/trends/soulland-2), and Ham Kjobenhavn, with a Canadian range to follow in April. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 23% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Global Streetwear Project:** Opportunity for retailers to showcase emerging global streetwear labels and offer unique designs with new graphic details. - **World Wide Brands:** Opportunity for retailers to collaborate with international labels and introduce them to a global customer base. - **Urban Outfitters' Brand Highlighting Series:** Opportunity for retailers to spotlight different regions and their unique streetwear interpretations every month. ### Industries Being Reshaped - **Retail:** Opportunity for retail companies to expand their offerings with exclusive international streetwear brands. - **Fashion:** Opportunity for fashion designers to collaborate with retailers and showcase their unique designs. - **Apparel:** Opportunity for apparel manufacturers to produce new and innovative streetwear designs for global markets. ## Related on Trend Hunter - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Selective Retail Pop-Ups](https://www.trendhunter.com/trends/woolrich-black-label.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Branded Retail Installations](https://www.trendhunter.com/trends/on-rotation1.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Designer Fashion Collaborations](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025.md) - [Collaborative Web-Themed Limited Streetwear](https://www.trendhunter.com/trends/invasion-line.md) - [Limited Heritage-Honoring Apparel](https://www.trendhunter.com/trends/unique-clothing-warehouse.md)