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# Blended International Whiskeys
The Suntory World Whisky Ao Has Whiskey from Five Distilleries

By Michael Hemsworth | Published 2020-10-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/world-whisky-ao
References: [foodbev](https://www.foodbev.com/news/beam-suntory-unveils-world-blended-whisky/) & [beamsuntory](https://www.beamsuntory.com/en)

The [Suntory World](https://www.trendhunter.com/trends/tsukuriwake) Whisky is a new offering from the brand that will offer spirit enthusiasts with a product that is focused on a high-quality, internationally inspired recipe.

The whiskey is made with spirits from five different distilleries around the world including from Japan, Scotland, Ireland, Canada and the US. This is reported to give the [travel retail-exclusive spirit](https://www.trendhunter.com/trends/beyond-speyside) a signature flavor that is perfectly blended. The product has a suggested retail price point of €65 or $71, depending on the location of purchase.

Chief Blender Shinji Fukuyo spoke on the latest Suntory World Whisky Ao saying, “Ao is an exceptional whisky which, through the art of Suntory blending, allows you to enjoy the unique characteristics of all five major whisky-making regions.”

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 54% | Activity: 44% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Blended International Whiskeys:** Opportunity for whiskey brands to create unique blends using spirits from multiple distilleries around the world.

### Sectors Adopting This

- **Whiskey:** The whiskey industry can explore the creation of blended international whiskeys, offering consumers a new and distinctive flavor experience.

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